Kata Kita, Vol. 9, No. 1, March 2021, 88-97 DOI: 10.9744/katakita.9.1.88-97 e-ISSN: 2598-7801 88 Analysis of Video Traveloka Advertisements Entitled “Dari Monoton Jadi Seru-Seruan” and “Badri and Aldi ” Using Multimodal Discourse Theory Yohana, Samuel Gunawan English Department, Faculty of Letters, Petra Christian University, Siwalankerto 121-131, Surabaya 60236, INDONESIA Email: yohanatjan98@gmail.com, Samgun@petra.ac.id ABSTRACT In the marketing world, there are a lot of competitors who compete their business to become the number one. Thus, some companies want to make their product exist in the customer's mind by making a video advertisement which usually appears on television or social media platforms. By making video as the instrument of advertisement, usually some companies can share a particular message about their brand or product to their customer. The message is used to persuade the people who see the advertisement to buy their product. Commonly, the video advertisement contains elements of semiotic resources such as visual, audio, oral, spatial, linguistic, and gesture. Those elements help the audience to understand particular messages. In this thesis, the researcher aims to reflect the message of fun traveling moment in Traveloka video advertisements by looking at the elements of semiotic resources which are divided into two parts, they are verbal and non-verbal expression and find out the brand image of Traveloka video advertisement by looking at interrelatedness of the some semiotic resources. The researcher used two videos of Traveloka advertisements as the object of analysis, then the writer found out the verbal and non-verbal expressions which convey the message using the theories of Multimodal discourse and the writer interpreted the message using a descriptive qualitative research method. According to the researcher's analysis, she finds that both two videos of Traveloka advertisements reflect fun traveling moments which can be seen through the combination of some semiotic resources and find two brand images of Traveloka such as having quality time and seeking meaning of life. Keywords: Advertisement, Verbal, Non Verbal, Semiotic, Traveloka, Multimodal INTRODUCTION Nowadays, some companies use marketing strategies with promotional tools such as video advertisement, posters, and brochures. The most important thing of advertisement is developing a big marketplace, so the companies can increase the level of the sale and help the company to communicate their product, especially to show the unique selling points. Another function of advertisement is changing consumer perception about particular products and creating some value. According to Chand (2018) there are ten roles of advertising in a promotion of a product but a few of the important function advertisements are as follows: first, it creates awareness of the product or services such as brand name and price. Secondly, advertisements are used not only to inform the target audience about the product, but also to persuade them to buy the product. Furthermore, advertisement helps develop brand loyalty and create a brand image; in this case video advertisement of Traveloka can be a good example to build some brand image for the consumers. The brand image can be influenced by several factors such as the content of the advertising message and the character of the personality that endorses the brand. On the other