International Journal of Humanities Social Sciences and Education (IJHSSE)
Volume 1, Issue 12, December 2014, PP 106-114
ISSN 2349-0373 (Print) & ISSN 2349-0381 (Online)
www.arcjournals.org
©ARC Page 106
Corporate Social Responsibility and Organizational
Performance: A Theoretical Review
Tabitha Nasieku
Dept of Economics, Accounts and Finance
Jomo Kenyatta University of Agriculture and Technology
Juja, Kenya.
tabithanasieku@gmail.com
Olaroyeke Ranti Togun
Dept of Economics, Accounts and Finance
Jomo Kenyatta University of Agriculture and
Technology, Juja, Kenya
royeketogun@yahoo.com
Eunice Mojirike Olubunmi
Dept of Economics, Accounts and Finance
Jomo Kenyatta University of Agriculture and
Technology, Juja, Kenya
accountancyontop@yahoo.com
Abstract: Achieving organizational objectives in the long run and maximum organization performance
and effectiveness, requires giving full attention to corporate social responsibility (CSR). The societies
where business is located occupy a central place in corporate culture affecting the firm performance thus
necessitating change in the internal organization structures, processes and behavior. A theoretical review
of CSR practices revealed a strong link between a firm’s CSR practices and its performance.
Keywords: Corporate social responsibility, organizational performance, stakeholders.
1. INTRODUCTION
The concept of corporate social responsibility (CSR) is not new; discussion about it began since
the 1950s and has since continued to grow in importance and significance. It has been subjected
to a lot debate, comment, and research. In spite of the seeming endless discussion about it, it has
seen a lot of development in both academic and practitioner communities all over the world
(Carroll and Shabana, 2010). CSR is a concept whereby firms commit to improve their
environmental and social performance beyond legal obligations. It is a commitment to improve
the well being of a community through discretionary business practices and contributions of
corporate resources (Charkraborty (2010). It is the commitment of business to contribute to
sustainable economic development, working with employees, their families, the local community
and society at large to improve quality of life, in ways that are both good for business and good
for development (Korkchi and Rombaut, 2006).
Performing CSR is necessary for firms that want to be successful in the long run (Korkchi and
Rombaut, 2006). Fundamentally, CSR internalizes all external consequences of an action, both its
costs and benefits. The term CSR encompasses a variety of issues revolving around companies‟
interactions with society.
This study is motivated by the fact that as the global business world is getting more competitive
by the day due to globalization and technological change, only the effective will continue to
maintain the top position and gain competitive advantage.
2. EMPIRICAL REVIEW
Despite worldwide discussion on the need and benefits for CSR, there are opposing views to the
pursuit of CSR activities by companies as revealed by the studies reviewed in this paper.
Empirical studies of the relationship between CSR and financial performance comprise essentially
two types. The first uses the event study methodology to assess the short-run financial impact
(abnormal returns) when firms engage in either socially responsible or irresponsible acts. The