Association for Information Systems AIS Electronic Library (AISeL) CONF-IRM 2010 Proceedings International Conference on Information Resources Management (CONF-IRM) 5-2010 48P. User-Generated Content and Perceived Control: A Pilot Study of Empowering Consumer Decision Making Luiz Mendes-Filho AUT University, luiz.mendesflho@aut.ac.nz Felix B. Tan AUT University, felix.tan@aut.ac.nz Annete Mills University of Canterbury, annete.mills@canterbury.ac.nz Follow this and additional works at: htp://aisel.aisnet.org/confrm2010 Tis material is brought to you by the International Conference on Information Resources Management (CONF-IRM) at AIS Electronic Library (AISeL). It has been accepted for inclusion in CONF-IRM 2010 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Mendes-Filho, Luiz; Tan, Felix B.; and Mills, Annete, "48P. User-Generated Content and Perceived Control: A Pilot Study of Empowering Consumer Decision Making" (2010). CONF-IRM 2010 Proceedings. 20. htp://aisel.aisnet.org/confrm2010/20