JOURNAL OF EDUCATION: RABINDRA BHARATI UNIVERSITY ISSN : 0972-7175 Vol: XXIV, No. :1(VI), 2022 69 A STUDY ON CUSTOMER PREFERENCES FOR DIVERSE E-COMMERCE PLATFORMS WITH RESPECT TO ANAND CITY Dr. Hiren Harsora Assistant Professor, St. Kabir Institute of Professional Studies Dr. Anil Sharma Assistant Professor, St. Kabir Institute of Professional Studies hirenharsora7@gmail.com ; anil049@gmail.com ABSTRACT The e-commerce business is quickly growing in India's economy. India's low-cost 4G internet packages are definitely aiding these businesses. When Covid19 was first discovered in India, people were terrified to leave their homes for fear of getting the coronavirus. They're even afraid to go shopping for basic necessities. Individuals are choosing E-Commerce sites to purchase important supplies in order to escape the fear of COVID-19, with some new consumers joining up to purchase essential commodities during the Pandemic Lockdown period. Many individuals are shifting their buying habits away from traditional stores and toward online businesses. Some of the 100 people who took part in this poll were repeat customers who had previously purchased some of their necessities online, while others were first-time purchasers. This research as a whole reveals and highlights how customer behaviour has changed and is shifting toward E-Commerce. A structured questionnaire and a descriptive research technique were used to perform this quantitative study on 400 respondents. The data is then examined using Chi-Square testing to see whether there is a relationship between payment method and customer purchase. According to the findings, there is a correlation between customer frequency of visits to an e-commerce website and their gender and age group. Keywords: Payment mode, e-Commerce website, online purchasing, consumer preference INTRODUCTION In the past fifty years, e-commerce has transformed the way mankind trades products and services. E- commerce has grown in popularity as a method to generate money online and as a potential investment opportunity. This article provides an overview of e-commerce for anyone considering buying an e- commerce company, including the reasons for its popularity, the key distribution techniques, and a comparison of the many e-commerce platforms available. With revenues estimated to reach $599.2 billion by 2024, e-commerce has evolved tremendously from its modest beginnings. Due to the COVID-19 outbreak, e-commerce sales soared by 25% in March 2020. E-power commerce should not be overlooked, as it continues to pervade everyday life and offers significant opportunities for small, medium, and big businesses, as well as online investors. You don't have to look hard to recognise that e-commerce businesses have a lot of potential. Amazon, for example, which pioneered customer-focused websites and a lean supply chain, sells over 4000 items from small firms every minute. LITERATURE REVIEW (Ahmad, 2013) E-commerce refers to a broad variety of commercial operations, including retail shopping, banking, investing, and renting out real estate. (Sinha 2020). Although there are other players in India's ecommerce market, Flipkart and Amazon India seem to have a stronghold. (Kiron et al. 2014a) As a consequence, 91 percent of Fortune 1000 companies are investing in BDA efforts, an increase of 85 percent from the previous year. (Miller, 2020) Big data analytics (BDA) enables e- commerce organisations to make better use of data, boost conversion rates, expand their reach, and empower their consumers. Jain (2015) the expenditure method, which considers consumer, investment, public spending, and net exports, is used to compute GDP. Guojie Xie (2021) Consumer satisfaction is a major emphasis of e-commerce and a crucial link in the supply chain's final phases. Merchants must guarantee that the items and services they provide on the internet are of the highest possible quality .In order to guarantee product security during shipment and