Int.J.Curr.Microbiol.App.Sci (2020) 9(6): 431-437 431 Short Communications https://doi.org/10.20546/ijcmas.2020.906.057 Transformation of a Lawyer into Successful Dairy Entrepreneur: A Success Story Maina Kumari 1* , Amit Kumar 2 and Kamlesh Kumar Dhawal 3 1 Department of Veterinary and Animal Husbandry Extension Education, Apollo College of Veterinary Medicine, Jaipur (Rajasthan), India 2 Department of Veterinary Gynaecology and Obstetrics, Post-Graduate Institute of Veterinary Education & Research, Jaipur (Rajasthan), India 3 Animal Husbandry Department, Rajasthan, India *Corresponding author ABSTRACT Introduction Entrepreneurship is perceived as primarily innovation and concept which is not only vital for starting industries but also in the development of agriculture, whereas to other scientists, it comprehends as market stabilizing force, owning and managing a small venture (Nandapurkar, 1982; Joshi et al., 2017). The economic development of a country is directly related to the entrepreneurship development (Madhushree and Sunayana, 2018). An entrepreneur is a person who creates something new, undertakes risk; eliminates disequilibrium between aggregate supply and aggregate demand by exploiting market opportunities or as one who owns and operates a venture International Journal of Current Microbiology and Applied Sciences ISSN: 2319-7706 Volume 9 Number 6 (2020) Journal homepage: http://www.ijcmas.com In India, most of the dairy production centres have been managing through cooperative, private bodies or by individuals. This story is specifically articulated successful management of a cattle dairy named “Cowbell Dairy Farm” located at Beechwal area of Bikaner district in Rajasthan state (India). An entrepreneur named Mr. Naveen Tanwar who is a lawyer by profession, established a dairy aimed to provide clean, hygienic and organic milk to the people. He started the dairy in year 2012 with fifteen cows after collecting adequate knowledge about animal husbandry from RAJUVAS, IABM, existing dairy farmers and from various sources. Now a day, he is rearing approx. 200 cattle and having milk production of 1200 lit/day which is consumed by over 700 families of Bikaner. This dairy farm is facilitated with machine milking, artificial insemination, milk testing lab, and residence for workers and also equipped with the different latest equipment of animal managemental practices like CCTV surveillance, solar lights, foggers, electronic groomers etc. With the availability of sufficient land and natural habitat, he has well established the eco-tourism centre for commercial purposes and adopted different agricultural practices like integrated farming, cultivation of fodder crops, vermicompost, farming of medicinal and fruit plants. This dairy entrepreneur is earning Rs. 15-20 lakhs per annum and has employed 12-15 persons. So, it can be said that “Cowbell Dairy Farm” of Mr. Naveen Tanwar is the successful model for the dairy entrepreneurship. Keywords Entrepreneurship, Dairy farm, Machine milking, Vermicompost, Eco-tourism. Accepted: 15 May 2020 Available Online: 10 June 2020 Article Info