IBIMA Publishing Journal of North African Research in Business http://ibimapublishing.com/articles/JNARB/2019/477349/ Vol. 2019 (2019), Article ID 477349, 10 Pages, ISSN : 2469-6730 DOI: 10.5171/2019.477349 ______________ Cite this Article as: Mahassine BEKKARI and Abdellah EL FELLAHI (2019), “Innovative Approach to the Human Management: What Has an Impact on Business Performance?” Journal of North African Research in Business, Vol. 2019 (2019), Article ID 477349, DOI: 10.5171/2019.477349 Research Article Innovative Approach to the Human Management: What Has an Impact on Business Performance? Mahassine BEKKARI and Abdellah EL FELLAHI University of Abdelmalek Essaadi,Tetouan, Morocco Correspondence should be addressed to: Mahassine BEKKARI; bekkarimahassine@gmail.com Received date: 30 August 2018; Accepted date: 14 January 2019; published date: 29 May 2019. Academic Editor: Jennifer Abou Hamad Copyright © 2019. Mahassine BEKKARI and Abdellah EL FELLAHI. Distributed under Creative Commons CC-BY 4.0 Introduction The former CEO of the company of Danone, Antoine Riboud had concluded his speech, which he delivered on October 25 th , 1972, by saying: “we are leading our businesses with our hearts as well as our minds, as we do not forget that if the natural resources Abstract Technological and marketing skills, innovative capacity, competencies and human capital are currently the subject of increasing and frequent focus in the economic press and the managers’ discourses, whereas researches and writings about management knowledge are outnumbering 6, as well as those about organizational skills 16, organizational knowledge [1], and in a more general way about the immaterial investments. This transversal theme seems to be marking the managerial and professional studies supposing that the sustainable resources which are fundamentally at the service of businesses are increasingly arranged in terms of human capital. The interest of researchers in this important component of the immaterial capital of a business, which surfaced since the beginnings of the 1990s, is due to the fact that human capital has become an essential key to the competitiveness of the business itself. In the current theoretical approaches, the intangible resources are in the core of the process of the value’s creation. The increasing need of a new generation of analytical materials are experienced to assess the organizational performance from the perspective of managers, shareholders and investors just as the other interested parties 7. Well known opinions/views argued in favor of this just like the ones by the Scandinavian group Skandia that compiled a list of the criteria focusing on human capital. Keywords: human capital, performance, business, management.