ﻧﺸﺮﻳﻪ ﺑﻴﻦ ﺍﻟﻤﻠﻠﻲ ﻧﺸﺮﻳﻪ ﺑﻴﻦ ﺍﻟﻤﻠﻠﻲ ﻋﻠﻮﻡ ﻋﻠﻮﻡﻬﻨﺪﺳﻲ ﻬﻨﺪﺳﻲ ﺩﺍﻧﺸﮕﺎﻩ ﻋﻠﻢ ﻭﺻﻨﻌﺖ ﺍﻳﺮ ﺩﺍﻧﺸﮕﺎﻩ ﻋﻠﻢ ﻭﺻﻨﻌﺖ ﺍﻳﺮ ﺍﻥ ﺍﻥ ﻭﻳﮋﻩ ﻭﻳﮋﻩ ﻧﺎﻣﻪ ﻧﺎﻣﻪ ﻣﻬﻨﺪﺳﯽ ﻣﻬﻨﺪﺳﯽ ﻣﻌﻤﺎﺭﻱ ﻭ ﺷﻬﺮﺳﺎﺯﻱ ﻣﻌﻤﺎﺭﻱ ﻭ ﺷﻬﺮﺳﺎﺯﻱ، ﺟﻠﺪ ﺟﻠﺪ۱۹ ۱۹ ، ﺷﻤﺎﺭﻩ ، ﺷﻤﺎﺭﻩ۶ ، ﺳﺎﻝ ، ﺳﺎﻝ۱۳۸۷ ۱۳۸۷ ، ﺻﻔﺤﻪ ، ﺻﻔﺤﻪ۵۲ ۵۲ - ۵ ۵ IMPORTANCE AND FUNDAMENTAL OF COLOR SELECTION FOR PRODUCTS Seyed Hashem Mosaddad Assistant professor, Faculty of Architecture and urbanism, Iran University of Science and Technology. h_mosaddad@iust.ac.ir Abstract: Color is one of the main indicators of aesthetics issues. Due to importance of colors quality among the industrial products, colors selection for products is a key point for production. Furthermore understanding and conceptions of the mentioned visual factors is complicated. Also, colors as a very important aesthetic factor is a challengeable and effective subject for design’s team work and their innovations, thus the main manufacturing companies around the world have R&D departments which studies about color in products, specifically. Color selection and make an effective harmony among the different colors is one of the most important activities in industrial design discipline, besides industrial designers are facing with the mentioned area. They also pay attention to colors functions and effective in everyday products, more than other experts. Taking and choosing of colors will be based on two approaches: “technical field” and “interface scope”. In the first one some subjects are studied such as chemistry of colors, kind of colors and surface absorbance, and so on. In the second scope, relationship and connection between human and environments will be discussed. However, the second area is more important because it is related to human needs. In this study importance of colors and colors’ roles in surface features among the products were studied. Also colors were introduced as a key element for users and their behaviors for purchases. All in all the findings of this study emphasize on this fact that choosing of colors for products design is a wide scope which covers a multidisciplinary function. ﺍﻫﻤ ﻴ ﺖ ﻭ ﻣﺒﺎﻧ ﻲ ﻛﻠ ﻴ ﺪ ﻱﺨﺎﺏ ﺭﻧﮓ ﺩﺭ ﻣﺤﺼﻮﻻﺕ ﺍﻧ ﺳ ﻴ ﺪﻫﺎﺷﻢ ﻣ ﺴﺪ ﺩ ﭼﮑ ﻴ ﺪﻩ: ١ ﺭﻧﮓ ﻳ ﮑ ﻲ ﺍﺯ ﺷﺎﺧﺺ ﻫﺎ ﻱ ﺑﺴ ﻴ ﺎﺭ ﻗﻮ ﻱ ﺩﺭ ﻣﺒﺤﺚ ﺯ ﻳ ﺒﺎ ﻳﻲ ﺷﻨﺎﺳ ﻲ ﻣ ﻲ ﺑﺎﺷﺪ. ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﮐ ﻴ ﻔ ﻴ ﺖ ﺑ ﻴ ﺎﻧ ﻲ ﺑﺴ ﻴ ﺎﺭ ﺯ ﻳ ﹰ ﺩﺭ ﻣﺤﺼﻮﻻﺕ ﺻﻨﻌﺘ ﺎﺩ ﺭﻧﮓ ﺧﺼﻮﺻﺎ ﻲ ، ﻓﻬﻢ ﻭ ﺩﺭﮎ ﺍﺳﺘﻔﺎﺩﻩ ﺍﺯ ﺍ ﻳ ﻦ ﻋﺎﻣﻞ ﺑﺼﺮ ﻱ ، ﺑﺴ ﻴ ﺎﺭ ﺳﺨﺖ ﻭ ﺩﺭ ﻋ ﻴ ﻦ ﺣﺎﻝ ﻣﺮﺣﻠﺔ ﻣ ﻬﻤ ﻲ ﺩﺭ ﻃﺮﺍﺣ ﻲ ﻣﺤﺴﻮﺏ ﻣ ﻲ ﺷﻮﺩ ﺑﮕﻮﻧﻪ ﺍ ﻱ ﮐﻪ ﺩﺭ ﻳ ﮏ ﻣﺤﺼﻮﻝ ﺟﺪ ﻳ ﺪ ﻭ ﻳ ﺎ ﻣﻮﺟﻮﺩ، ﻋﺎﻣﻞ ﺭﻧﮓ ﻣ ﻲ ﺗﻮﺍﻧﺪ ﺯﻣ ﻴ ﻨﺔ ﺑﺮﻭﺯ ﺧﻼﻗ ﻴ ﺖ ﻳ ﮏ ﺗ ﻴ ﻢ ﻃﺮﺍﺣ ﻲ ﺑﺎﺷﺪ. ﺑﺮ ﻫﻤ ﻴ ﻦ ﺍﺳﺎﺱ ﺍﺳﺖ ﮐﻪ ﺷﺮﮐﺖ ﻫﺎ ﻱ ﺑﺰﺭﮒ ﺗﻮﻟ ﻴ ﺪ ﻱ ﺟﻬﺎﻥ، ﺍﻗﺪﺍﻡ ﺑﻪ ﺭﺍﻩ ﺍﻧﺪﺍﺯ ﻱ ﻣﺮﺍﮐﺰ ﺗﺤﻘ ﻴ ﻘﺎﺗ ﻲ ﺗﺨﺼﺼ ﻲ ﺭﻧﮓ ﻧﻤﻮﺩﻩ ﺍﻧﺪ. ﺍﺯ ﺁﻧﺠﺎ ﻳﻴ ﮑﻪ ﺍﻧﺘﺨﺎﺏ ﺭﻧﮓ ﻣﺤﺼﻮﻻﺕ ﻃﺮﺍﺣ ﻲ ﺷﺪﻩ، ﻳ ﮑ ﻲ ﺍﺯ ﻣﺒﺎﺣﺚ ﻣﻬﻢ ﺩﺭ ﺭﺷ ﺘﺔ ﻃﺮﺍﺣ ﻲ ﺻﻨﻌﺘ ﻲ ﺑﺸﻤﺎﺭ ﻣ ﻲ ﺁ ﻳ ﺪ ﻭ ﺩﺭ ﻃ ﻲ ﺗﺤﻘ ﻴ ﻘﺎﺕ ﺗﻮﺳﻂ ﻃﺮﺍﺣﺎﻥ ﺻﻨﻌﺘ ﻲ ﻣﻄﺮﺡ ﺷﺪﻩ ﻭ ﻣﻮﺭﺩ ﺑﺮﺭﺳ ﻲ ﻗﺮﺍﺭ ﻣ ﻲ ﮔ ﻴ ﺮﺩ، ﻣﺘﺨﺼﺼﺎﻥ ﺍ ﻳ ﻦ ﺭﺷﺘﻪ، ﺍﺯ ﻣﺤﺪﻭﺩ ﮐﺴﺎﻧ ﻲ ﻫﺴﺘﻨﺪ ﮐﻪ ﺑﻪ ﺍﻫﻤ ﻴ ﺖ ﻋﻤﻠﮑﺮﺩ ﺭﻧﮓ ﻭ ﻧﻘﺶ ﻣﺆﺛﺮ ﺁﻥ ﺩﺭ ﻃﺮﺍﺣ ﻲ ﻣﺤﺼﻮﻻﺕ ﻣﻮﺭﺩ ﺍﺳﺘﻔﺎﺩﻩ ﺩﺭ ﺯﻧﺪﮔ ﻲ ﺍﻧﺴﺎﻧ ﻬﺎ ﻭﺍ ﻗﻔﻨﺪ. ﻻﺯﻡ ﺑﻪ ﺫﮐﺮ ﺍﺳﺖ ﮐﻪ ﺍﻧﺘﺨﺎﺏ ﺭﻧﮓ ﺑﺮﺍ ﻱ ﻳ ﮏ ﻣﺤﺼﻮﻝ ﺻﻨﻌﺘ ﻲ ، ﺑﺮ ﺍﺳﺎﺱ ﺩﻭ ﻣﺤﻮﺭ ﺻﻮﺭﺕ ﻣ ﻲ ﮔ ﻴ ﺮﺩ: ﻣﺤﻮﺭ ﺗﮑﻨ ﻴ ﮑ ﻲ ﺭﻧﮓ) ﺷﺎﻣﻞ ﺷ ﻴ ﻤ ﻲ ﺭﻧﮓ، ﻧﻮﻉ ﺳﻄﺢ ﺭﻧﮓ ﭘﺬ ﻳ ﺮ ﻭ ﻏ ﻴ ﺮﻩ( ﻭ" ﻣﺤﻮﺭ ﺍﺭﺗﺒﺎﻃ ﻲ ٢ ﺭﻧﮓ ﮐﻪ ﺍﺯ ﺳﻮ ﻱ ﻣﺤ ﻴ ﻂ ﻭ ﺍﻧﺴﺎﻥ ﻣﺸﺨﺺ ﻣ ﻲ ﺷﻮﺩ. ﺍﮔﺮ ﭼﻪ ﺍﻭﻟ ﻴ ﻦ ﻣﺤﻮﺭ ﺫﮐﺮ ﺷﺪ ة ﻓﻮﻕ، ﺗﻮﺳﻂ ﺗﺎﺭﻳﺦ ﻭﺻﻮﻝ: ۲۰ / ۲ / ۸۷ ﺗﺎﺭﻳﺦ ﺗﺼﻮﻳﺐ: ۳۰ / ۶ / ۸۷ ﺩ ﺴﺪ ﺘﺮ ﺳﻴﺪﻫﺎﺷﻢ ﻣ ﺩ ﺮﻭﻩ ﻃﺮﺍﺣﻲ ﺻﻨﻌﺘﻲ ﺩﺍﻧﺸﮑﺪﻩ ﻣﻌﻤﺎﺭﻱ ﻭ ﺷﻬﺮﺳﺎﺯﻱ، ﺩﺍﻧﺸﮕﺎﻩ ﻋﻠﻢ ﻭ ﺻﻨﻌﺖ ﺍﻳﺮﺍﻥ ﺍﺳﺘﺎﺩﻳﺎﺭ. h_mosaddad@iust.ac.ir 2 . Communicative axe [ Downloaded from ijiepm.iust.ac.ir on 2021-11-28 ] 1 / 8