Vo lume 13  Issue 8 Jo urna l o f the Asso c ia tio n fo r Info rm a tio n A b stra c t Re se a rc h Artic le Be rnd C a rste n Sta hl De Mo ntfo rt Unive rsity b sta hl@ d mu.a c .uk Mo ra l vie ws a nd p e rc e p tio ns, the ir e thic a l e va lua tio n a nd justific a tio n, a nd p ra c tic a l c o nc e rns a b o ut ho w to inc o rp o ra te the m a ll p la y im p o rta nt ro le s in re se a rc h a nd p ra c tic e in the info rm a tio n syste m s d isc ip line . This p a p e r d e ve lo p s a m o d e l o f no rm a tive issue s ra ng ing fro m m o ra l intuitio n a nd e xp lic it m o ra lity to e thic a l the o ry a nd m e ta -e thic a l re fle c tio n. Afte r sho wing tha t this no rm a tive m o d e l is re le va nt to IS a nd tha t it a llo ws a n imp ro ve d unde rsta nding o f no rma tive issue s, the p a p e r disc usse s the se le ve ls o f no rma tivity in the c o nte xt o f two o f the m o st p ro m ine nt no rm a tive to p ic s in IS: Priva c y a nd inte lle c tua l p ro p e rty. The p a p e r the n sug g e sts tha t a m o re e xp lic it und e rsta nd ing o f the d iffe re nt a sp e c ts o f no rm a tivity wo uld b e ne fit IS re se a rc h. This wo uld le ve ra g e the tra d itio na l e m p iric a l stre ng ths o f IS re se a rc h a nd use the m to d e ve lo p re se a rc h tha t is re le va nt b e yo nd the b o und a rie s o f the d isc ip line . Suc h b ro a d e r re le va nc e c o uld b e a im e d a t the re fe re nc e d isc ip line s. In p a rtic ula r, m o ra l p hilo so p hy c o uld b e ne fit fro m und e rsta nd ing info rm a tio n te c hno lo g y a nd its ro le in o rg a niza tio ns in m o re d e ta il. It c o uld , furthe rm o re , info rm p o lic y m a ke rs who a re inc re a sing ly c a lle d o n to re g ula te ne w info rm a tio n te c hno lo g ie s. Ke y wo rds: Ethic s, Mo ra lity, No rm s, No rm a tivity, Priva c y, Inte lle c tua l Pro p e rty. Vo lume 13, Issue 8, pp. 636-656, Aug ust 2012 Mo ra lity, Ethic s, a nd Re fle c tio n: A C a te g o riza tio n o f No rm a tive IS Re se a rc h * C a ro l Sa und e rs w a s the a c c e p ting se nio r e d ito r. This a rtic le w a s sub m itte d o n 15 th Ma rc h 2011 a nd we nt thro ug h tw o re visio ns.