SENSE OF PLACE IN VIRTUAL HERITAGE ENVIRONMENT: A REVIEW IZHAM GHANI 1 , AHMAD RAFI 2 PETER WOODS 3 , AND ABDUL GHANI SALLEH 4 1 Faculty of Architecture, Planning and Surveying, Universiti Teknologi Mara, Malaysia Email: izham025@perak.uitm.edu.my 2 Faculty of Creative Multimedia, Multimedia University & the National Academy of Arts, Culture & Heritage (ASWARA), Malaysia ahmadrafi@aswara.edu.my 3 Faculty of Creative Multimedia, Multimedia University, Malayasia Email: pwoods@mmu.edu.my 4 School of Housing, Building and Planning, Universiti Sains Malaysia Email: sghani@usm.my Abstract. The use of computer technology is becoming a necessity to many organizations particularly as a means of representation and visualization. In the context of culture and heritage it is often developed in the form of virtual heritage. This is due to the fact that some of these intangible values are faded or even lost in museums they are placed, or buried in its physical remains and ruins. The concept of portraying the richness of sense of place via the use of virtual reality (VR) technology is seen to be of great potential to give value to the heritage sites. Thus, VR allows a unique representation of the intangible heritage elements while evoking the user‘s senses, emotions, memories, meanings and interpretations, though these are arguably complex to accomplish. This paper reviews literatures on factors that influence the character of place and sense of place, and the use of VR technology and virtual world design to suggest presence for virtual heritage development. 1. Introduction The use of the computer technology in the field of cultural heritage broadly defined as virtual or digital heritage is seen as the new ‗movement‘ in cultural heritage domain, contributing towards research and development of state-of-the-art applications ranging from 3D laser scanning technology, virtual reality, 3D modeling and visualization. Virtual heritage (VH) attempts to enable visitors at remote locations to experience the feeling of