International Conference on Inter Disciplinary Research in Engineering and Technology [ICIDRET] 244 Cite this article as: Meikanda Ganesh Kumar R, Anbuoli Parthasarathy, Jothimurugan T, Shiv Datt Kumar. “SERVQUAL in Life Insurance Service-A Study on LIC of India in Tamil Nadu.” International Conference on Inter Disciplinary Research in Engineering and Technology (2015): 244-249. Print. International Conference on Inter Disciplinary Research in Engineering and Technology [ICIDRET] ISBN 978-81-929742-5-5 Vol I Website www.icidret.in eMail icidret@asdf.res.in Received 14 - February - 2015 Accepted 25 - March - 2015 Article ID ICIDRET040 eAID ICIDRET.2015.040 SERVQUAL in Life Insurance Service-A Study on LIC of India in Tamil Nadu R Meikanda Ganesh Kumar 1 , Anbuoli Parthasarathy 2 , T Jothimurugan 3 1 Associate Professor, Syed Ammal Engineering College, Ramanathapuram, TamilNadu 2 Faculty, Anna University Regional office Madurai, TamilNadu 3 Professor, KLN College of Engineering, Sivagangai District, TamilNadu Abstract- In the event of severe competitions in the Insurance sector, in India, an attempt has been made to analyze the SERVQUAL of Life Insurance Corporation of India, a public enterprises, through the perceptions of insured in Ramanathapuram District, Southern Part of Tamil Nadu. This study presents mainly the reviews and the concepts. However, to establish the construct validity of the SEVQUAL model with reference to the insured in the study area, confirmatory factor analysis was done. Key Words: SERVQUAL, Insurance, Insurer, Insured, Premium, Customer Service, Customer Expectation, Customer Value, and Customer Satisfaction. I INTRODUCTION Insurance industry plays strategically an important role contributing to the economic development of the country besides sharing the responsibility of funding major projects of the Central and State Governments. In this study, Life Insurance industry, particularly the Life Insurance Corporation of India (LIC) the public sector organization has been taken. The service quality of the organization is considered to be pivotal in influencing and attracting more customers which helps develop the organization to face the competition from the private sectors who have recently entered in this business. The researchers have selected the Ramanathapuram District in Southern Tamilnadu. The district being the backward in industrial and socio-economic development, it may the fittest one to measure the SERVQUAL of LIC of India, the lapses or lacking of services, if any, to take the strategically good decisions to improve the business by filling up the gaps. In this study SERVQUAL model (Parasuraman et al., 1985) was used. Even though this study is mainly on theoretical one, primary data were collected and the construct validity was established through confirmatory factor analysis. Objectives 1. To test the SERVQUAL model among insured in Ramanathapuram district, Tamilnadu, India. 2. To prioritize the critical factors according to the geographical area. 3. To prepare bibliography of latest studies related to SERVQUAL in Life Insurance industry. REVIEWS Service Quality in Life Insurance Industry Sachdev and Verma (2004) attempted to explore the relative importance of service quality dimensions in Banking, Insurance, Fast food, and Beauty salon. The study results suggested that in all areas under study, the dimensions; tangibility, reliability, This paper is prepared exclusively for International Conference on Inter Disciplinary Research in Engineering and Technology [ICIDRET] which is published by ASDF International, Registered in London, United Kingdom. Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage, and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honoured. For all other uses, contact the owner/author(s). Copyright Holder can be reached at copy@asdf.international for distribution. 2015 © Reserved by ASDF.international