How to Cite:
Rasyid, A., & Nasution, B. (2021). Effects of corporate social responsibility
communications on community empowerment in Pekanbaru. Linguistics and Culture
Review, 6(S3), 12-23. https://doi.org/10.21744/lingcure.v6nS3.1900
Linguistics and Culture Review © 2022.
Corresponding author: Rasyid, A.; Email: anuar.rasyid@lecturer.unri.ac.id
Manuscript submitted: 09 July 2021, Manuscript revised: 18 Oct 2021, Accepted for publication: 27 Nov 2021
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Effects of Corporate Social Responsibility
Communications on Community Empowerment
in Pekanbaru
Anuar Rasyid
University of Riau, Riau, Indonesia
Belli Nasution
University of Riau, Riau, Indonesia
Abstract---Community empowerment is one of the goals to be realized
through the company's CSR program. The purpose of the study was to
analyze the effect of PTPN V's CSR communication in empowering the
community in Pekanbaru. The research uses quantitative methods.
The population in this study was 528 people. Samples were taken by
accidental sampling technique of as many as 250 people analyzed
using the SEM (Structural Equation Modeling) test. The data was
processed using LISREL 8.7 software. The results of the study indicate
that there is an effect of corporate CSR communication on community
empowerment. The element of CSR communication that has the most
effect on community empowerment is the message element. The
elements of communication consist of messages, channels, and
communication disturbances that affect community empowerment
positively, while communicators and the communication environment
have an effect in a negative direction.
Keywords---communication disturbance, communication
environment, communicator, CSR communication effect, message.
Introduction
Corporate Social Responsibility (CSR) is one model of community empowerment.
Every company must adhere to the 3P principles (profit, people, and planet ),
which in addition to pursuing profit, must also pay attention to the welfare of the
community around the company's work area, as well as the preservation of the
world and its contents (Nasdian, 2014). The role of the business world is quite
strategic through CSR programs to help the government in moving, even
accelerating the pace of the regional economy. So that, in turn, will contribute to
an increase in the purchasing power index due to reduced unemployment