Industrial Engineering Letters www.iiste.org ISSN 2224-6096 (Paper) ISSN 2225-0581 (online) Vol.5, No.6, 2015 25 Corporate Entrepreneurial Impact on Formal Fast food Sector Nabila Khan Faculty of Management Sciences Indus International Institute DG Khan Nadeem Iqbal Faculty of Management Sciences Ghazi university DG Khan E-mail address: drnadeemiqbal1@gmail.com Abstract This study aims to get aware how integrating strategies boost up corporate entrepreneurship process. The concept corporate entrepreneurship cover up a broad array of entrepreneurial activities involving innovation, new varieties offered, and new service categories in terms of minor to major change. Purpose of this study is to find out the relationship among corporate entrepreneurship and formal fast sector. For this empirical research primary data is collected by questionnaires and observation method. With help of SPSS, descriptive statistics, correlation and regression model is developed to interpret the results. Basically two variables corporate entrepreneurship (independent) and wealth maximization of formal fast food sector by different determinants(dependant). Results reveal that few determinants have positive relationship while others have negatively correlated with each other. Keywords: Entrepreneurship; Entrepreneurial activities; Innovation ; New services categories ; Food Industry; Intrapreneurship Introduction Entrepreneurship is an approach and philosophy where an individual seeks innovation and employment. It can be described as creative and innovative response to the Environment and exploiting opportunities. Successful entrepreneurs someone who undertakes, sets up business and takes financial risk in hope of profit. They find market gaps and innovation for new products and services. Entrepreneurship is a process for developing and creating something new and distinguish that maximize individuals’wealth. Entrepreneur devotes efforts and time by accompanying different sort of risks, rewards and independence. It is basically value adding process that pursuit opportunities and utilization of resources with more potential manners. In last decades, scholars and economist have recognized Entrepreneurship process as function of risk taking, improbability and uncertainty . Some writers identified this concept as harmonization and management of productive resources, awareness of technical terms and practices as well as the introduction of innovation. The term Entrepreneur initiated by French verb Entreprendre and also German word unternehmen means someone who undertakes In 2012 European commission, Euro barometer conducted entrepreneurship survey where target population was general residents of European union and united state. Response from survey revealed that first essential cause for entrepreneurship is self fulfillment or independence. Secondary reason related to Freedom of working conditions. Fascinatingly, mostly Americans seek to self employment rather than commercial employment. Peak impetus and motivation for entrepreneurs viewed strong future in this process. High -tech CEOs study followed a term that used for entrepreneurs “Do something valuable and through to be my own Boss’’. So comparison of these studies shows division between entrepreneurial kinds means some individual take initiative as an opportunity while so many adopt it by disruption. Conception of entrepreneurship and intrapreneurship developed with the prominence and fame of Adam smith ‘s writing ,wealth of nation and also its production model. Smith’s finding indicated that wealthy nations not known as wealthy resources but also with the capability to utilize them in efficient and effective way that is the primary responsibility of entrepreneurs. Entrepreneurship concept firstly appeared in literature by the efforts of “Cantillon” he termed it as resource mobilization practice. Economic growth and development is achievable through successful entrepreneurial activities because it compels the process of production, promotes industrialization and capital formation, as well as minimize income discrepancy and gap. Different studies and survey has conducted just to observe how the food market needs varied by definite standards in different areas. Changes in some elements of PESTEL also influence the dietary needs of people. In entrepreneurship process, initiator view fast food industry more attractive because it satisfy four basic necessities of human being like as food , thirst , lodging and as well as travelling . By fulfilling these needs and updating its products, that industry not much influenced via economic and fiscal collapse. Competition and contest within the food chain can be assumed as an undetectable fighting among traditional family sized food points and modern fast food chain. Some stereotype customers prefer traditional tastes and argued that local brands have ability to satisfy the needs of local diners. So that much harder for