Volume 3, Number 2, 2020 11 The Rise and Fall Ali Baba Company Has Encountered Throughout Their Success Pusparajan A/L Antony Das¹, Daisy Mui Hung Kee 2 , Geethanapriya A/P Sathiyananthan 3 , Nur Amirah 4 , Linarani A/P Muniandy 5 , Anfal Alrashidi 6 , Majdi Anwar Quttainah 7 , Asla Alosaimi 8 , Deepali Verma 9 , Rudresh Pandey 10 Universiti Sains Malaysia 1,2,3,4,5 Jalan Sungai Dua,11800 Minden, Pulau Pinang, Malaysia. Kuwait University 6,7 Khaldiya Campus, Block 3, Al Firdous Street ABES Engineering College Ghaziabad 8,9,10 19th KM Stone, NH-24, Ghaziabad, Uttar Pradesh, India, Ghaziabad, Uttar Pradesh, India. Correspondence Email: daisy@usm.my ABSTRACT Having a company, it comes with the opportunities to prosper or the risk of falling. Any company needs to go through this moment for it to keep on growing. The purpose of this paper is to examine the rise and fall of Alibaba throughout its success. The study used mostly known factors from other research results on Alibaba Company and analyze those factors effect on ups and downs of Alibaba. Some of the factors including Jack Ma's relation with investors and customers, business model, integrated ecosystem, and such. This study improves the understanding of circumstances that a company will have to go through which can be utilized by top management to strategize their plan. Keywords: Alibaba Company, Factors, Organizational Success, Rise and Fall, Success INTRODUCTION Alibaba Company is a most important public offering in the year 2014 (Zeng, M, 2018). It had a stuck through China e-commerce because the economy was rushing and the personal consumption expenditure was rising very strongly (Billboard. 2020). In two months, the shares reported increased by 76% from the Initial Public Offering (IPO). After that, the shares all fall down. Alibaba Company came with risk from a China federal agency. The company cut the deals that perplex investors and it replace the company’s CEO as a result of its growth falling down. Besides, China’s economy became not stable, threaten the increase in personal consumption expenditure of the company wanted. Its stock fall heavily and right down to the IPO cost and then very down. The founder of the company stated about making the e-commerce company higher a global player even before Alibaba went online. In 1999, Jack Ma remake a workforce with his friends at Alibaba Group's first staff meeting. They met in an exceedingly cement-floored flat in Hangzhou. At the time, few Chinese only were online. Investors who watched US$128 billion (S$179 billion) in market value disappear should not look forward a cancellation any time soon. Atlantic Equities' James Cordwell, the well-known analyst covering the stock, estimate the undercut e-commerce transaction