Branded Political Communication: Lifestyle Politics, Logo Campaigns, and the Rise of Global Citizenship By W. Lance Bennett ∗ (Chapter in Michele Micheletti, Andreas Follesdal, and Dietlind Stolle, eds., The Politics Behind Products. New Brunswick, N.J.: Transaction Books, forthcoming). The scope of political consumerism has expanded greatly in recent years beyond the well-established forms of boycotts, buycotts and socially responsible investing. Some observers argue that a clear distinction between citizen and consumer roles in public life is increasingly difficult to establish (Scammell, 2000; Bennett and Entman, 2000). Consumerism in the sense of more personalized, less collective public policy choices is becoming the core of the relationships between citizens, representatives, and governments in the electoral politics of a number of nations (Scammell, 1995; Blumler and Kavanagh, 1999). Outside the electoral arena, the expanding uses of consumer campaigns are transforming public interest politics by applying direct public pressure on government officials and corporations to adopt higher environmental, human rights, and labor standards. And beyond the nation state, the globalization of economic and ∗ Professor of Political Science and Ruddick C. Lawrence Professor of Communication, University of Washington (lbennett@u.washington.edu), Director, Center for Communication and Civic Engagement (http://www.engagedcitizen.org )