Bulletin UASVM Horticulture, 69(2)/2012 Print ISSN 1843-5254; Electronic ISSN 1843-5394 Increased Competitiveness of Timis Tourism Area on the National Market Ioana Anda MILIN 1) , Ioan FRUJA 1) , Iuliana Ioana MERCE 1) , Sorin MILIN 1) 1) Faculty of Farm Management, USAMVB Timisoara, Aradului Street, nr. 119, Timisoara, Romania; anda_milin@yahoo.com. Abstract. Tourism expresses a phenomenon due to which a growing number of people leaving temporarily, usually for more than 24 hours, their place of permanent residence to perform or provide unpaid work turning into consumer of goods and services in other cities or countries. Tourism as a means to use in a pleasant and comfortably for leisure time has now become a big business potential especially in the balance of income of countries and regions, counties or other forms of administrative – territorial organization. Although Timis county is considered a "tourist" county it can be identified goals and traditions enough to transform it in an "interesting'' county in terms of tourism activities. This paper makes a brief scan of tourist activity in Timis. It also summarizes the measures which the authorities are considering to increase the competitiveness of this activity in our county. Keywords: competitivities, tourism, touristic development, strategies, market INTRODUCTION Tourist region includes vast areas where tourism phenomenon takes place in all its complexity. Within it usually differs only tourist areas or areas with many centers and tourist spots. As local level, tourism regions are lower country, in most cases, identifying themselves within them. But sometimes they go beyond national borders, resulting in senior tourist regions, border (Rotariu, 2004) The competiveness of a system refers to the ability of the system to defeat, to obtain, through cooperation and/or competition, the success in confronting the external environments, in a horizon of space-time-resource, using the opportunities of joining system networks from its internal and external environments (Popa et al., 2008). The durable/sustainable integrative competiveness is the ability and the capacity of a system, composed by several subsystems, to optimize its internal environments, to defeat competition (confrontation and cooperation) from the external environments without degrading them, in order to realize its welfare for a very long period of time (Bacanu, 2009). MATERIALS AND METHODS It can be analyzed competitiveness both al the micro level where it can be identified the competitiveness of enterprise business, as well as assortment or mezoeconomic and macroeconomic level, where it can be identified the total or sustainable competitiveness. This became in present days an essential requirement for the cities, regions, countries and continents which want to achieve progress on an unlimited period of time, to insure the wellbeing of the population, the health of the environment and to keep the biodiversity. The competiveness of each nation, of a region, of a city depends on the competitiveness on the global market of the products, services, management, education and value system of the human resources. 193