Asia is the largest producer of tobacco in the world accounting for about 63 percent of production and about 61 percent of area and embraces 24 percent of tobacco exports in the world. The present paper is an attempt to assess the performance of tobacco production and exports in Asia and impact of supply side measures of Framework Convention on Tobacco Control implementation (FCTC) in Asia. The study was primarily based on the time-series secondary data on area, production, and productivity and exports of tobacco from Asia. The growth dynamics of tobacco production and exports in Asia have been analysed during the past two decades. The results have depicted that the supply side measures of FCTC has not made discernible impact on reduction of tobacco production and exports in Asia, especially in mega countries like China and India during post-FCTC period. However, the future prospects of tobacco production is emerging in hitherto small producing countries of Asia like Pakistan and Bangladesh as their productivity is higher than the global average. Concluding remarks suggest that framing a region specific policy to address the issues related to stable production of food and non-food commodities, climate change impact, natural resource degradation and public health in conjunction with international policy environment for a sustainable and balanced development of agriculture sector in Asia. Introduction Tobacco cultivation has assumed greater proportions in the world as a most important non- food crop with great economic and social significance. Tobacco as a cash crop and tobacco products as commodities with almost guaranteed demand, make tobacco industry as a unique industry in the world. Presently, Asia is the largest producer of tobacco in the world, accounting for about 63 percent of global production and about 61 percent of the world’s area under tobacco (FAOSTAT, 2019). Further, only a few countries contribute major share to tobacco production in Asia and exhibits a wide variability in their production and productivity. On the other hand, globally, in order to curtail the tobacco use through policy instruments (demand and supply side); the WHO-FCTC (Framework Convention on Tobacco Control), the first international public health treaty was introduced in 2005. Of the 195 WHO member states, 168 have signed the treaty and 175 have become parties making it one of the most rapidly embraced covenants in United Nations history. The present paper mainly focus on impact of supply side measures of the FCTC on tobacco production and exports. Keeping this in view, the study has explored the growth dynamics of tobacco production and exports in Asia during the past two decades, and has made an impact analysis of FCTC implementation in Asia. Data and Methodology The study is primarily based on the time-series secondary data on area, production and productivity and exports of tobacco for Asian region obtained from the official website of UN- FAO (www.faostat.fao.org). The production dynamics of tobacco in Asia was probed using tabular analysis and the compound annual growth rates (CAGR) of area, production and productivity were estimated as follows: Y t = AB t e Writing it in semi log form as, ln Y t = ln A + (ln B) t + ln e where, B = (1+r) Y t = Area/yield/production of tobacco in the t th period, TOBACCO PRODUCTION IN ASIA: IMPACT OF WHO-FCTC K. VISWANATHA REDDY, D. DAMODAR REDDY, B. HEMA AND A. SRINIVAS ICAR- Central Tobacco Research Institute, Rajahmundry-533105, Andhra Pradesh ( Recieved on 29 th April and accepted on 3 rd June, 2019) Key words: Asia, China, India, Exports, FCTC, and Productivity Tobacco Research 45(1) : 27-32, 2019