The Importance of Communication in Quality Management Anca Cristina Stanciu Elena Condrea Cristina Zamfir „Ovidius” University of Constanta, Romania Faculty of Economics castan22us@yahoo.com elenacondrea2003@yahoo.com cristina_m_zamfir@yahoo.com Abstract From a managerial perspective, communication is regarded as a process of understanding among people by means of information exchange. According to the principle “quality starts with the manager”, his role becomes crucial, one of the main traits of the manager’s behaviour being the ability to communicate effectively.Important in any aspect of quality management, communication plays an essential role in developing business projects. As a component of public relations, although less spectacular than marketing communication, quality management communication is an exciting activity, extremely useful in projects management.This paper aims to demonstrate the economic role and the benefits of using communication as a tool of quality management programs for improving the quality of organizational activity. Key words: communication, quality, management, projects. J.E.L. classification: D83,L15,L23,M20 1. Introduction Total Quality Management (TQM) is a management approach that originated in the 1950s and has steadily become more popular since the early 1980s. Culture requires quality in all aspects of the company’s operations, with processes being done right the first time and defects and waste eradicated from operations.(Padhi,2016) Total quality management can be summarized as a management system for a customer-focused organization that involves all employees in continual improvement. It uses strategy, data and effective communications to integrate the quality discipline into the culture and activities of the organization.There is a strong relationship between good communication and successful quality implementation. A major thrust of TQM is continual process improvement, because continuous improvement drives an organization to be both analytical and creative in finding ways to become more competitive and more effective at meeting stakeholder expectations.(Choudhary et al,2013) Important in any aspect of quality management, communication plays an essential role in developing business projects. Starting from foundation to roof of the TQM house, everything is bound by strong mortar of communication. It acts as a vital link between all elements of TQM. Communication means a mutual understanding of ideas between the sender and the receiver. The success of TQM demands communication with and among all the organization members, suppliers and customers.(Choudhary et al,2013) Often communication is undervalued and underestimated, and perceived as difficult. It is something that people are inexperienced in, which makes them feel uncomfortable. And, if you want people to do something, it helps a lot if you let them know what you expect from them. Communication is vital for improvement programs. It influences and supports behaviour change, and what should be done to sustain improvements, and make them last. Also it keeps the stakeholders involved, and links the improvements to the goals that they want to reach. (Linders,2011)