International Journal of Academic Research in Business and Social Sciences September 2013, Vol. 3, No. 9 ISSN: 2222-6990 229 www.hrmars.com/journals Influence of Advertising Appeals and Personality on Telecoms Consumption Preferences in Nigeria *1 Dr Barnabas E. Nwankwo 2 Dr. James U. Aboh 3 Tobias C. Obi 4 Solomon A Agu 5 Dr Ngozi Sydney-Agbor *1,3 Department of Psychology, Caritas University, Enugu. * banniewankwo@yahoo.com, * +2348023611991 2,4 Department of Psychology, Enugu State University of Science and Technology, Enugu. 5 Department of Psychology, Imo State University, Owerri. DOI: 10.6007/IJARBSS/v3-i9/205 URL: http://dx.doi.org/10.6007/IJARBSS/v3-i9/205 ABSTRACT This research purposely studied the influence of advertising appeals and consumer personality on telecoms consumption preferences, using MTN telecoms service as the product of study and 150 participants from Enugu metropolis and Agbani, Enugu state, Nigeria; age range of 16 to 35 years with a mean age of 23 years and standard deviation of 3. The research was empirically tested, using a two-way ANOVA (F-test) for the analysis, with the purpose of finding out if there will be an influence of advertising appeals and consumer personality on telecoms consumption preferences and if there will be any interaction effect. The findings are as follows; there was a significant influence of advertising appeals on telecoms consumption preferences; there was no significant influence of personality on telecoms consumption preferences, there was no significant influence of the interaction effect. Implication and limitations and recommendation were made for future research. KEYWORDS: Introverts, Extroverts, rational appeal, emotional appeal, personality, consumption preference INTRODUCTION Advertising appeals is one of the main communicator that a firm uses to expose consumers to its products. Adverts consume a large part of producti on budget because the market is almost not in existence without advertisement. It is often said that, advertisement is a means of communications aimed at groups and populations. This is done through the use of media which includes the prints, audio and visual media and also the internet services. The most basic needs of a man is the need for food, clothing and shelter. Special needs for these necessities cannot be created with advertisement. However, brand productions of these necessities and certain other products that provide comfort in life and their demands can be generated using