Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=uhcm20 Journal of Health Communication International Perspectives ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/uhcm20 Building Confidence to CONVINCE Heidi J. Larson, Nancy Lee, Kenneth H. Rabin, Lauren Rauh & SCOTT C. Ratzan To cite this article: Heidi J. Larson, Nancy Lee, Kenneth H. Rabin, Lauren Rauh & SCOTT C. Ratzan (2020) Building Confidence to CONVINCE, Journal of Health Communication, 25:10, 838-842, DOI: 10.1080/10810730.2021.1884149 To link to this article: https://doi.org/10.1080/10810730.2021.1884149 Published online: 13 Mar 2021. Submit your article to this journal Article views: 571 View related articles View Crossmark data Citing articles: 1 View citing articles