Online Publication Date: 1 st July, 2012 Publisher: Asian Economic and Social Society Factors Influencing Individual Investor Behaviour in Karachi Sania Usmani (Department of Business Administration, Iqra University, Karachi, Pakistan) Citation: Sania Usmani (2012) “Factors Influencing Individual Investor Behaviour in Karachi”, International Journal of Asian Social Science, Vol. 2, No. 7, pp. 1033-1047.