ISSN - 2229-3620 APPROVED UGC CARE AN INTERNATIONAL BILINGUAL PEER REVIEWED REFEREED RESEARCH JOURNAL SHODH SANCHAR BULLETIN Vol. 10, Issue 39, July-September 2020 Page Nos. 74-80 The transformation of socio-economic fabric of Indian society in recent years has bought clear recognition of women in national economic agenda and in achievement of developmental objectives including efforts to promote women entrepreneurship .The presence of women entrepreneurs has increased leading to a change in demographic characteristics of business. While the opportunity is huge, women entrepreneurship in India takes variety of forms. So it is critical to identify demographic profile of various segments of women entrepreneurs and how they differ in motivation, advocacy and constraints. This study is conducted with the help of snowball sampling of 106 unorganised women entrepreneurs of Lucknow district. It is a qualitative study which makes an attempt to analyse the reasons behind women participation as entrepreneurs and the challenges faced by them. Keywords : Women entrepreneurship, unorganized sector, Demographic profile. A STUDY ON FACTORS AFFECTING WOMAN ENTREPRENEURS IN UNORGANIZED RETAIL SECTOR : WITH SPECIAL REFERENCE TO LUCKNOW CITY IN UTTAR PRADESH. BI-LINGUAL INTERNATIONAL RESEARCH JOURNAL Vol. 10 Issue 39 July to September 2020 74 ABSTRACT SIC *Research Scholar - Department of Commerce, University of Lucknow, Lucknow, Uttar Pradesh **Research Scholar - Department of Commerce, University of Lucknow, Lucknow, Uttar Pradesh ***Former Assistant Professor - Department of Commerce, Lal Bahadur Shastri Girls College of Management, Lucknow, Uttar Pradesh Ashish Gupta* Esha Dhawan** Priyanshi Sharma*** INTRODUCTION The major part of the Indian economy is dominated by the unorganized sector. The International Labour Organisation in 1972 first described the concept of unorganized sector as a sector which includes all minor and unlisted commercial activities. The unorganized sector is also referred as an entity which is utilizing not more than 10 individuals operating with or without the electricity. (Rekhapriyadharshini & Reeves, 2013) The unorganized sector is more apparent in our Indian economy. (Monisha & Rani, 2016) The unorganized retail sector is a low cost retail format and is usually managed by the single individuals and is visible in India in various forms such as local kirana or grocery shops or moms and pops stores, cigarette shops, convenience stores, pavement vendors, hawkers, hand cart etc. It is dominating by having 97% share in the Indian retail market due to the facts such as low real estate prices, cheap labour, low or no taxes, managed by single person, poverty, unemployment , providing credit to the local consumers, convenience to the local consumers etc. The term entrepreneur depicts the individual or individuals engaged in earning profit by utilizing the scarce resources and initiating the economic activity. It also involves the application of innovative methods. The person who works for himself or herself is viewed as an entrepreneur. It is an evitable part of the economy having a direct and indirect impact on the productivity, job opportunities, transformation, economic cycles and economic growth. It is an instrument of commercial changes in the economy. (Nagamuthu, 2018). MEANING OF WOMEN ENTREPRENEUR The women entrepreneur is a one who owns and managed women enterprise. A women enterprise is a commercial entity which is operated by the women and has at least a minimum financial stake of 51% and is 51% of the jobs are allocated to women only. The women enterprise includes any one or all the three parameters (i) owned by the women (ii) management is undertaken by the women (iii) employment opportunities to women