8
CORPORATE SOCIAL RESPONSIBILITY: HOW DOES IT AFFECT THE FINANCIAL
PERFORMANCE OF BANKS?
EMPIRICAL EVIDENCE FROM US, UK AND JAPAN
a
Grace Keffas, and
b
Omiete Victoria Olulu-Briggs
a
Financial Markets Department, Central Bank of Nigeria, Abuja.
b
Department of Banking and Finance, University of Port Harcourt, Nigeria.
ABSTRACT
This paper examines the financial performance of CSR and Non-CSR banks using financial
ratios and frontier efficiency analysis. We got accounting information for banks in Japan,
US and UK quoted on the FTSE4Good global index from Bankscope database. They
include thirty-eight (38) financial and economic ratios based on variables such as Asset
quality, Capital, Operations and Liquidity; that captured major scope of financial
performance. In addition, we used a non-parametric linear programming technique known
as Data Envelopment Analysis to create a piecewise linear frontier that helps to determine
the efficiency levels for both a common and separate frontier analysis. First, we find a
positive relationship between corporate social responsibility and financial performance.
Banks that incorporate CSR have better asset quality; capital adequacy; and are more
efficient in managing their asset portfolios and capital. Second, we also find that
geographic location regulates the relationship between CSR and FP during economic
contraction, such that the relationship differs across relationship and transactional banking
models. The findings are to an extent consistent with prior analysis on the CSR-FP link.
Keywords: Corporate Social Responsibility, Financial Performance, financial
ratios, frontier analysis, value creation.
INTRODUCTION
In the global market, corporate firms want to establish strong competitive advantage over
their rivals in the same industry. They seek value creation and above average risk-
adjusted rates of return in order to outperform their benchmarks. In recent times, it has
been generally perceived that socially responsible firms can secure this advantage. In a
paper by Salzmann et al, (2005) they provide evidence that a growing number of
companies perceive value addition in socially responsible behaviour. Friedman (1970)
asserts that the social responsibility of firms is to maximize profits. Credit markets and
banking systems experienced contracted liquidity from 2007-2008 due to a drop in the US
housing prices. This made refinancing of mortgage loans to be somewhat difficult as
borrowers were left with low-value houses on one side and debts on the other side. Josh
and Bradley (2008), report that major banks and other financial institutions around the
world have reported losses of approximately $435 billion as of July 17, 2008. An 89%
decline in profit for the 2007 fourth quarter was experienced by 8,533 US banks insured
by FDIC, the worst bank and thrift quarterly performance since 1990 (FDIC, 2008).
Northern Rock and Bear Stearns have both required emergency assistance from central
banks due to the crisis (BBC News Channel, 2008). The issue of financial engineering also
came into play where mortgage lenders pass the rights to the mortgage payments and
related credit/default risk to third-party investors via mortgage-backed securities (MBS)
and collateralized debt obligations (CDO). With the credit risk off the balance sheets of
originating banks, they had no real incentive to ensure that these loans were granted to
Volume 3, March 2011
© 2011 Cenresin Publications
www.cenresin.org
Journal of Management and Corporate Governance