International Journal of Innovation and Applied Studies ISSN 2028-9324 Vol. 11 No. 3 Jun. 2015, pp. 650-662 © 2015 Innovative Space of Scientific Research Journals http://www.ijias.issr-journals.org/ Corresponding Author: Mohamed Ben Ali 650 Proposition d’un modèle causal mesurant les liens existants entre les pratiques de la qualité et la Responsabilité Sociétale des entreprises (RSE) : Cas des entreprises manufacturières de la Zone Franche et de la Zone Industrielle de Gueznnaya installées à Tanger (Maroc) [ Proposal of a causal model measuring the links between quality practices and Corporate Social Responsibility (CSR): Case of the manufacturing companies located in Tangier Free Zone and in the Gueznnaya industrial area in Tangier (Morocco) ] Mohamed Ben Ali 1 , Said Rifai 2 , Otmane Bouksour 2 , and Said Barrijal 3 1 Doctorant en Génie Industriel, Université Hassan II, Ecole Nationale Supérieure d’Electricité et de Mécanique (ENSEM), Casablanca, Maroc 2 Department of Mechanical Engineering, Université Hassan II, Ecole Supérieure de Technologie (EST), Laboratoire de Mécanique, Productique et Génie Industriel (LMPGI), Casablanca, Maroc 3 Department of Biology, Université Abdelmalek Essaadi, Faculté des Sciences et Techniques, Tanger, Maroc Copyright © 2015 ISSR Journals. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. ABSTRACT: This study aims to measure the links between quality practices and Corporate Social Responsibility of the manufacturing companies located in the Gueznnaya industrial area and Tangier free zone, based on investigations through a questionnaire. The latter was addressed to the owner-managers of such companies. 42 questionnaires were fully analyzed. The results of our investigation led us to conclude that the quality practices related to “Leadership” and “Management Process” generally have a strong impact on Corporate Social Responsibility. But a much lesser impact for the quality practices related “Strategy & Planning” and ”Partnerships and resources.” We have also noted the existence of two direct links marked invalid concerning the “Human Resources” and “Community and local development.” To resolve this problem, such companies must seek to improve their quality practices that have low levels of influence on “strategy and planning” and “Partnerships and resources” so as to further improve their corporate social responsibility, and to engage in and become more responsible and exemplary on the economic, social and societal levels. KEYWORDS: causal relationship, Corporate Social Responsibility (CSR), Manufacturing Company, Modeling, Quality. RESUME: Notre étude vise à mesurer les liens existants entre les pratiques de la qualité et la Responsabilité Sociétale des entreprises manufacturières installées à la zone industrielle de Gueznnaya et la zone franche de Tanger, et ce, suite à des enquêtes menées via un questionnaire administré auprès des propriétaire-dirigeants de ce type d’entreprises. En effet, 42 questionnaires ont été exploités. En se basant sur les résultats de notre enquête, nous pouvons conclure que généralement les pratiques de la qualité relatives aux ‘’Leadership’’ et ‘’Management des Processus’’ disposent des incidences positives sur la RSE et d’ordre faible pour les pratiques de la qualité relatives aux ‘’Stratégie & Planification’’ et ‘’Partenariats et Ressources’’. Notons ainsi l’existence de deux liens directs invalides marqués au niveau des ‘’Ressources Humaines’’ et ‘’Communautés et Développement Local’’. Pour cela, ce type d’entreprises doit chercher à améliorer les pratiques de la qualité montrant des faibles influences pour améliorer davantage leurs responsabilités sociétales, environnementales et développement local. MOTS-CLEFS: Entreprises manufacturière, Lien causal, Modélisation, Qualité, RSE.