Journal of Communication Inquiry
37(3) 249–264
© The Author(s) 2013
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DOI: 10.1177/0196859913489572
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Article
“A Different Kind of Man”:
Mediated Transgendered
Subjectivity, Chaz Bono on
Dancing With the Stars
Richard Mocarski
1
, Sim Butler
1
, Betsy Emmons
1
and Rachael Smallwood
1
Abstract
Chaz Bono’s appearance on Dancing with the Stars (DWTS) marks one of the first
primetime, network appearances of a postoperative transgender person. This
article deconstructs the mediated gender subjectivities of Bono as constructed
by the show itself via prerecorded segments, costume and song choices, dance
partner interaction, and judges’ commentaries as well as those projected by
Bono during the live, unscripted portions of the show. Combining notions of the
normalization of taboo sexual subjectivities through mediated contexts with lens
of gender performativity, we demonstrate how transgender subjectivities are
presented to a mainstream audience via such mediated choices, but also how Bono
welds some agency to resist such normalization through his live performances.
Bono’s appearance on DWTS stands as an important step toward acceptance of
transgendered persons in mainstream society, however through a neutered, sex-
free rhetoric as projected by the mediated portions of the show, his appearance
is not without controversy. Additionally, we posit that Bono represents a
transnormativity of a White, upper-class postoperative heterosexual male, which
others all transgendered persons who fall outside of those hegemonic parallels of
safe subjectivities.
Keywords
transgender, performativity, transnormativity, gender roles, normalization
1
The University of Alabama, Tuscaloosa, AL, USA
Corresponding Author:
Richard Mocarski, The University of Alabama, Box 870348, Tuscaloosa, AL 35487, USA.
Email: ramocarski@crimson.ua.edu
489572JCI 37 3 10.1177/0196859913489572<italic>Journal of Communication Inquiry</italic>Mocarski et al.
research-article 2013