Technovation 116 (2022) 102487
Available online 25 February 2022
0166-4972/© 2022 Elsevier Ltd. All rights reserved.
Collaborating with users to innovate: A systematic literature review
Khatereh Ghasemzadeh
a, *
, Guido Bortoluzzi
b
, Zornitsa Yordanova
c
a
Department of Management, University of Bologna, Via Capo di Lucca, 34, 40126, Bologna, Italy
b
DEAMS Department, University of Trieste, Piazzale Europa, 1, 34127, Trieste, Italy
c
Industrial Business Department, University of National and World Economy, 8mi Dekemvri 1, 1700, Sofa, Bulgaria
A R T I C L E INFO
Keywords:
Firm-user collaboration
User innovation
Innovation strategy
Innovation management
Review
ABSTRACT
The purpose of this study is to systematize and consolidate a scattered literature on the theme of frm-user
collaboration by focusing on the strategic, organizational, and managerial dynamics of frms. To achieve this
aim, a systematic review of 152 articles was carried out. Papers were frst organized into six clusters of frm-user
collaboration: (1) Identifying and Selecting Users and Ideas, (2) Organizing Collaboration with Users, (3)
Networking with Users, (4) Engaging Users in the Innovation Process, (5) Developing Resources and Capabilities
to support Collaboration with Users, and (6) Strategizing for Users’ Involvement. The main topics within each
area were then organized sequentially, following a typical innovation-management process to facilitate the
identifcation of further research opportunities and under-addressed topics that could be relevant to tackle. The
paper contributes to the innovation literature by providing a frm-centered perspective on the strategic, orga-
nizational, and managerial preconditions and dynamics needed to enable and enhance collaboration with users.
1. Introduction
In the last two decades, there has been a rapid increase in the number
of theories, concepts, and methods related to users’ contribution to the
innovation process of frms (Bogers et al., 2010; Felin et al., 2017). The
reasons are numerous. Internet technology has made users’ involvement
in the innovation process signifcantly cheaper and easier than ever
before, thus increasing the number of frms using online platforms,
communities, and other methods to interact with users (von Hippel,
2017). More and more frms have also begun recognizing the distinctive
advantages of collaborating with users while developing new offerings,
and consequently have begun to organize themselves to maximize the
effciency and effectiveness of such collaboration (Chatterji and Fab-
rizio, 2014; Schweisfurth, 2017).
The literature has frst looked at users as people innovating the frms’
products independently and to answer their own needs. This perspective
on users is well captured by the defnition of user innovation (UI) and its
related theory coined by Eric von Hippel (1976). It was later than users
started to be considered as potential assets for frms and their innovation
strategies. This change in the perspective is mainly due to Henry Ches-
brough (2003) and to his open innovation (OI) theory, in which frms
collaborate with external stakeholders (including different kinds of
users) to increase the effciency and effectiveness of their innovation
processes. So, essentially for their own return.
Over time the boundaries between the two theories have been
blurring (Bogers et al., 2017) as long as frms have started to apply more
and more ‘distributed’ (Bogers and West, 2012) or ‘networked’ (Hur-
mellina-Laukkanen et al., 2021) collaboration strategies mixing up ele-
ments typical of both the paradigms (Bartl et al., 2012; da Mota Pedrosa
et al., 2013; Dahlander and Magnusson, 2008; de Araújo Burcharth
et al., 2014; Hienerth et al., 2014a,b).
Take the case of IBM, a giant in the computer-software industry. In
1999, IBM started collaborating with Eurotech, an Italian mid-sized
software company listed on the Milan stock exchange, on a new proto-
col for IoT connectivity for the industrial sector called Message Queuing
Telemetry Transport. The protocol was based on an idea by Eurotech
that applied a typical OI strategy. The two companies later realized that
additional support was needed to help make the protocol a market
standard. Hence, in 2011, they decided to release the protocol for free to
the open-source community Eclipse Foundation, which started to
develop it autonomously, following a typical UI strategy. The protocol
fnally became both an OASIS standard (Organization for the
Advancement of Structured Information Standards) and an ISO standard
(International Organization for Standardization) on the market,
* Corresponding author.
E-mail addresses: khatereh.ghasemzadeh@unibo.it (K. Ghasemzadeh), guido.bortoluzzi@deams.units.it (G. Bortoluzzi), zornitsayordanova@unwe.bg
(Z. Yordanova).
Contents lists available at ScienceDirect
Technovation
journal homepage: www.elsevier.com/locate/technovation
https://doi.org/10.1016/j.technovation.2022.102487
Received 28 November 2019; Received in revised form 17 January 2022; Accepted 20 February 2022