ASSOCIATION FOR CONSUMER RESEARCH Labovitz School of Business & Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802 Creating Happiness By First Inducing and Then Satisfying a Desire: the Case of Curiosity Christopher Hsee, University of Chicago, USA Bowen Ruan, University of Wisconsin - Madison, USA Zoe Y. Lu, University of Wisconsin - Madison, USA The current research shows, in the realm of curiosity, that first inducing a desire and then satisfying it can produce a net gain in happiness (hedonic experience), but that laypeople are unaware of this effect and do not actively seek curiosity. [to cite]: Christopher Hsee, Bowen Ruan, and Zoe Y. Lu (2015) ,"Creating Happiness By First Inducing and Then Satisfying a Desire: the Case of Curiosity", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 287-291. [url]: http://www.acrwebsite.org/volumes/1019512/volumes/v43/NA-43 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/.