Dogo Rangsang Research Journal UGC Care Group I Journal ISSN : 2347-7180 Vol-09 Issue-01 No. 01 : 2022 Page | 321 Copyright @ 2022 Authors REVIEW OF FACTORS AFFECTING SUCCESS OF STARTUPS Anjali Dubey Research Scholar, Jaypee Business School, Jaypee Institute of Information Technology, Noida, India, Assistant Professor, Applied Science and Humanities, ABES Institute of Technology, Ghaziabad Dr. Archana Shrivastava, Assistant Professor, Jaypee Institute of Information Technology, Noida, India Abstract The main topic of the research is to investigate the factors that affecting and influencing the success of the start-up. The entire used the secondary resources for representing the relevant information regarding the topic. The researcher used the journals and articles developed by different authors to represent the relevant facts regarding the topic. The research identified that innovation and creativity, timing, funding, the skill and quality of team members, business model and idea influences the success of the business. Moreover, political factors, social and environmental factors, technological and legal factors affect the success of the business. Entrepreneur of the Startup should be challenging and have the capability to face the risks for the continuation of the business. Keywords: Startup, success factors, innovation Introduction The main topic of the research is to investigate and review the main factors that are affecting the success of start-up businesses. Start-ups success and failure depend on several factors such as the design of the products, innovation, marketing and business strategies are the main. Start-ups and businesses are the most vital component of the economy. It helps in reducing the burden and creates jobs for people. Political, social, economic, environmental, technological and legal factors are also creating effects on the success of the start-ups. Leadership skills, marketing and promotional planning and financing condition are also the major factors that affect the business performance of the start-ups. The enthusiasm of the entrepreneurs is also the major factor that strengthened the business environment of the start-ups. The positive behaviour of the entrepreneur is also a major factor that helps the start-ups to find new opportunities and utilise those opportunities according to the requirement. It helps the start-ups to face the challenges and figure out the best solutions to overcome those challenges. In this research, in the first section, it reviewed various journals and articles developed by the other authors to investigate the main factors affecting the success and benefits of start-ups companies. In the second section, it discussed the research method used in this research process. In the third section, it analysed and evaluated the findings from the entire research. Objectives of the study Followings are the main objectives to achieve the aim of the research:  To describe the actual meaning of the start-ups.  To combine the various information from the different literature about the factors influencing the main success of start-ups.  To review many journals and articles available on factors that actually affecting the success and benefits of start-ups.