International Journal of Research and Reviews in Computer Science (IJRRCS) Vol. 3, No. 4, August 2012, ISSN: 2079-2557 1792 © Science Academy Publisher, United Kingdom www.sciacademypublisher.com/journals/index.php/IJRRCS Smart Card Adoption Model: Social and Ethical Perspectives Hamed Taherdoost 1 , Shamsul Sahibuddin 2 , Meysam Namayandeh 3 , Neda Jalaliyoon 1 , Alaeddin Kalantari 2 , and Saman Shojae Chaeikar 4 1 Faculty of Computer Science and Information System, Islamic Azad University, Semnan Branch, Semnan, Iran 2 Advanced Informatics School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia 3 Faculty of Computer Science and Information System, Islamic Azad University, Islamshahr Branch, Tehran, Iran 4 Faculty of Computer Science and Information System, Islamic Azad University, Khorramabad Branch, Khorramabad, Iran Email: hamed.taherdoost@gmail.com Abstract – In the current growth of information technology (IT), without realizing, smart cards have been brought as an ideal device for any transaction such as transportation, healthcare, ecommerce, telecommunication, banking and many other applications. Smart card improved the quality of services in terms of security and customization for users. Recognition of aspects which affect on smart card usage is crucial for sophisticated consumer with respect to ethical action and reaction, where knowing the customers ethical and behavioral intention to employ smart cards should be the main part in any decision- making procedure. In this study, a short review on ethical scenarios are introduced to identify personal understanding of ethical circumstances by using smart cards and furthermore, an adoption model is developed from the ethical and social perspective based on previous acceptance models, ethical frameworks and ethical scenarios. Keywords – Smart Card, Adoption, Computer Ethics, Technology Acceptance, Intention to Use, Attitude toward Usage, Customer Satisfaction 1. Introduction Smart card is called ‘smart’ because it contains a computer chip. Indeed, smart card is often referred to as ‘chip card’ or ‘integrated circuit card’ [34]. Smart card is a simple plastic card just as a size of credit cards that provides maximum security and convenience, and also data portability. It makes possible sophisticated and portable data processing applications, and has proven to be more reliable than magnetic strip cards. The interest in smart card technologies worldwide is driven by several factors, including security against identity theft, web fraud, efficiency of service delivery and user convenience [35]. Smart cards are secure devices that enable positive user identification and they are multi-functional, cost effective devices that can be easily adapted for both physical and logical access. Logical access control concerns such familiar principles as password checking or the more sophisticated cryptographic mechanisms for authentication such as windows logon, virtual private network (VPN) access, network authentication, biometric storage and others. Physical access control relates to ID badges and building access control. Importantly, smart cards technology includes a wide range of applications and additional physical forms, than just plastic cards [34]. Over the past century, it is undeniable that social constructivist and information technology has achieved a bright technological development for us. It has facilitated the globally interdependent technology in which we use, has altered our sense of our place in the universe [28]. Using smart card is emerging day by day throughout daily advertisement, posters and social programs. To ensure successful effect of information technology, various controls and measures is implemented, current policies, smart card application and guidelines between information technology developers are the most useful examples of information technology (IT) growth [36]. An interesting point of analysis on these topics is on ethical issues which remain the heart of this study in order to develop and suggest a model to realize problems and complicated concern on smart card adoption and related ethical behavior. For novel technology development in any educated society, acceptance measurement is more significant rather than relevant advantages and usefulness. In fact, user acceptance is considerable and ongoing progress that likely be made in improving the human-computer interface where public use of smart cards may root from educational basis to ethical behavior of end user under the certain circumstances of information and telecommunication technology [36]. As with so many other subjects, ethics is best understood when its principles are applicable in real life situations, and bridging the gap between theory and practice would be one of the biggest challenges of scholars. For that reason, while developing a social model based on our research we have developed a learning approach to supplement the suggested model and relevant social models. The scenario themes are based on experiences and observations during our previous research on computer ethics and smart card technology acceptance. However, lack of appropriate awareness and planning in undeveloped courtiers would be the current difficulty of many researchers and scholars [38]. From ethical point of view [28] and smart card adoption model [24], people prefer to use smart card due to following reasons stated as follows: ease of use, usefulness, transaction speed,