Pacific Asia Conference on Information Systems (PACIS) PACIS 2009 Proceedings Association for Information Systems Year 2009 CHOICE OF KNOWLEDGE SOURCE IN SITUATIONS OF EQUIVOCALITY: IMPACT OF CULTURAL TRAITS Ya Ni Shi * Choon Ling Sia † Probir Banerjee ‡ Chuan Luo ** B.C.Y. Tan †† Huaping Chen ‡‡ * USTC-CityU Joint Advanced Research Center, ynshi@mail.ustc.edu.cn † City University of Hong Kong, iscl@cityu.edu.hk ‡ City University of Hong Kong, pkbanerj@cityu.edu.hk ** USTC-CityU Joint Advanced Research Center, luochuan@mail.ustc.edu.cn †† National University of Singapore, btan@comp.nus.edu.sg ‡‡ USTC, hpchen@ustc.edu.cn This paper is posted at AIS Electronic Library (AISeL). http://aisel.aisnet.org/pacis2009/4