234 Copyright © 2013, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. Chapter 13 INTRODUCTION Information and communication technologies (ICTs) have been rapidly developed in the recent decades. Today’s ICTs play a significant role by providing information, matching with custom- ers/businesses, and building relationships (Cho, 2009). These technologies have significantly affected almost all parts of the societies around the world. Today, computers, Internet and mobile devices have become an important part of daily life. In the last decades, mobile phones and other handheld devices have become one of the fastest growing communication devices (Economides & Grousopoulou, 2009). Ali Acılar Bilecik Şeyh Edebali University, Turkey Factors Affecting Mobile Phone Use Among Undergraduate Students in Turkey: An Exploratory Analysis ABSTRACT Mobile phones are one of the fastest-adopted innovations in history. Globally, mobile phones have rapidly become widespread in most parts of the world, especially among the young generation. Young people constitute an important and signifcant part of mobile phone users. In this study, the author examined the factors affecting mobile phone use among undergraduate students in a developing country. The research data was collected through a convenience sample of undergraduate students in a public university in Turkey. Exploratory factor analysis was used to examine the underlying factors in mobile phone use. Nine factors are identifed from the results of factor analysis such as “Information,” “Attitude,” “Mobility,” “Functional service,” “Entertainment/Relaxation,” “Convenience,” “Fashion,” “Sense of security,” and “Multimedia service”. DOI: 10.4018/978-1-4666-1939-5.ch013