Church Heritage Multimedia Presentation Case study of the iconostasis as the characteristic art and architectural element of the Christian Orthodox churches Isidora Djuric 1 , Vesna Stojakovic 2 , Snezana Misic 3 , Igor Kekeljevic 4 , Ivana Vasiljevic 5 , Milos Obradovic 6 , Ratko Obradovic 7 1,2,4,5,6,7 Faculty of Technical Sciences, University of Novi Sad 3 The Gallery of Matica srpska 1,2,4,5,6,7 {isidoradjuric|vesna100|igor.kekeljevic|ivanav|milos_obradovic| obrad_r}@uns.ac.rs 3 s.misic@galerijamaticesrpske.rs This paper is part of ongoing research which aims is to develop the methodology for the church heritage digitization and visualization. The subject of the presented work is the iconostasis, as a significant part of the Christian Orthodox church heritage, distinguished by its bilateral character, as an architectural element of a church interior and an art piece composed of icons. Considering that iconostases can be seen only in situ, we developed the methodology for its digitization and virtual representation dissemination, which provides a user with the possibility to visualize iconostases outside the physical borders of sacral interiors. The proposed methodology relies on techniques for photogrammetric surveying, 3D modeling, and augmented reality visualization, and it is presented in a particular case study of the iconostasis. An outcome is shown as the multimedia presentation of an exhibition, realized throughout collaboration between the university and the museum. Keywords: church heritage, iconostasis, multimedia presentation, photogrammetry, AR INTRODUCTION In terms of modern technologies, a virtual represen- tation of cultural heritage has the major and an es- sential role for the purposes of preservation, conser- vation, as well as a promotion of tradition and na- tional identity, in the context of globalization. 3D re- construction methods for digital preservation of cul- tural heritage, such as photogrammetry, have be- come increasingly used as a low-cost method for doc- umenting and analyzing of cultural heritage. Accord- ing to the plenty researches and case studies that use photogrammetric approaches, the main subjects of cultural heritage digitization can be classified by the type of cultural heritage as: archeological sites (Böh- ler and Marbs 2004; Sapirstein 2016); architectural objects (Yastikli 2007; Nagakura et al. 2015; Webb et Challenges - CULTURAL HERITAGE - Volume 1 - eCAADe 37 / SIGraDi 23 | 551