North American Academic Research , Volume 3, Issue 11; November, 2020; 3(11) 303-324
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TWASP, USA 303
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North American Academic Research
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Research Article
Utilization of Social Media Platforms for Local Government Engagements: An
Empirical Study of the Accra Metropolitan Assembly
AURELIA NAA AYIKAIKOR AYI-BONTE
1
, WANG JINJIN
2*
, BENJAMIN KWEKU
LUGU
3
, SHERIFATH CHINAZA TAHIROU
4
, VICTOR BONDZIE-MICAH
5
1
School of Public Affairs, University of Science and Technology of China, Hefei, China
2
School of Public Affairs, University of Science and Technology of China, Hefei, China.
3
School of Management Science and Engineering, University of Science and Technology
of China, Hefei, China.
4
School of Public Affairs, University of Science and Technology of China, Hefei, China
5
School of Public Affairs, University of Science and Technology of China, Hefei, China
*
Corresponding author
Accepted: 21 November, 2020; Online: 27 November, 2020
DOI : https://doi.org/10.5281/zenodo.4294312
Abstract: Social media use in local government has gained prominence in the last few years
worldwide, but little research has been done concerning users’ needs and experiences. In
addressing this gap, this paper aims at understanding social media use experiences in local
government from the individual users in the metropolitan assembly’s viewpoint. As local
government agencies implement social media tools at all levels, we tend to explore the motivations
that entice individuals to use these services and how information sharing can moderate the
intention to use and actual use. We built a social media utilization model based on the literature
review and extended the Delone and Mcleans framework by adding other constructs existing in
other studies as the theoretical framework. Using a quantitative approach to the study, structured
online questions were distributed. The results of a survey of 360 respondents of Accra
Metropolitan Assembly social media users in Ghana indicate that information quality, service
quality, system quality, and Trust remain the crucial determinants of intention to use and actual
usage. Our study spotlights the importance of understanding the dynamics by which users utilize
social media platforms.
Keywords: Information System Success Model, Social media, Online Survey, Local government,
Gratification variable.