Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=ujoa20 Download by: [137.189.172.88] Date: 17 December 2017, At: 19:45 Journal of Advertising ISSN: 0091-3367 (Print) 1557-7805 (Online) Journal homepage: http://www.tandfonline.com/loi/ujoa20 Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising Sora Kim , Eric Haley & Gi-Yong Koo To cite this article: Sora Kim , Eric Haley & Gi-Yong Koo (2009) Comparison of the Paths From Consumer Involvement Types To Ad Responses Between Corporate Advertising And Product Advertising, Journal of Advertising, 38:3, 67-80, DOI: 10.2753/JOA0091-3367380305 To link to this article: https://doi.org/10.2753/JOA0091-3367380305 Published online: 04 Mar 2013. Submit your article to this journal Article views: 337 View related articles Citing articles: 24 View citing articles