© 2020. Murat Akyildiz. This is a research/review paper, distributed under the terms of the Creative Commons Attribution- Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited. Are Brand Value Reports Compatible with Financial Reports? By Murat Akyildiz Abstract- The purpose of this paper is to uncover whether brand value reports published by brand valuation organizations are compatible with the financial reports and whether brand value contributes to profitability and financial performance. For this purpose, four panel data model were built up to investigate the impact of brand value on profitability and performance, The data belongs to food companies which are among Turkey's top 100 listed brands. The data are collected from the brand valuation report and financial statements published between the years 2008-2018. Results of analysis indicate that there is no relationship between brand value and financial performance. However, the relations between brand value and profitability ratios are significant. This paper conclude that financial statements and brand valuation reports are not sufficiently compatible with each other. Additionally, this paper suggests that Turkish firms should try to increase their brand strengths. Keywords: brand value, financial performance, brand equity, panel data. TOPSIS. GJHSS-H Classification: FOR Code: 350101 AreBrandValueReportsCompatiblewithFinancialReports? Global Journal of HUMAN-SOCIAL SCIENCE: H Interdisciplinary Volume 20 Issue 7 Version 1.0 Year 2020 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-460x & Print ISSN: 0975-587X Strictly as per the compliance and regulations of: