African Journal of Business Management Vol.6 (26), pp. 7915-7923, 4 July, 2012 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.2674 ISSN 1993-8233 ©2012 Academic Journals Full Length Research Paper Investigation on relation between personnel organizational commitment and banking services quality Karim Esgandari 1 , Romina Saalehpoor Bonab 2 *, Bahram Sarmast 2 , Siruos Fakhimi Azar 3 and Majid Khalili 4 1 Young Researches Club, Bonab Branch, Islamic Azad University, Bonab, Iran. 2 Department of Management, Bonab Branch, Islamic Azad University, Bonab, Iran. 3 Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran. 4 Department of Industrial Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran. Accepted 16 May, 2012 Studying and determining the relation between personnel organizational commitment and quality of banking services at Eqtesad-e Novin Bank (EN) Bank of East Azerbaijan Province branch is the main objective of the present study. Staff and personnel of EN Bank of East Azerbaijan Province branch is the subject of the present study with 92 personnel. The sample volume has been selected as many as 72 personnel based on Morgan method. Questionnaire is considered as "data collection tool" at the present study. The validity of the questionnaire is in conceptual form. Reliability of the questionnaire has been approved by Cronbach's Alpha Test for questions of organizational commitment and banking services quality of questionnaire with credit 0.875 and 0.911, respectively. Pearson and Freedman Test have been used for testing hypothesis of study. The obtained results indicate that there is a relation between personnel organizational commitment and its dimensions with the quality of banking services in the studied bank. Key words: Organizational commitment, sentimental commitment, rational commitment, normality commitment, quality of services. INTRODUCTION Demands, needs and requirements of customers of banks were not paid due attention in previous due to various reasons like high demand on supply and also limitation of competition, based on which, individuals had to receive their required services with any type of quality. Today, services are considered as integral or inseparable part of life. Quality of services can help one organization to differentiate itself from other organizations in line with attaining a sustainable competitive advantage. Generally speaking, quality of services plays a leading role in success of any organization. In the same direction, *Corresponding author. E-mail: Skandarik@yahoo.com. 098-09144037427. Fax: 098-0411-4432999. organizations can obtain competitive advantages in terms of status with offering high–quality services. The quality– orientation organizations can be developed in two aspects of internal culture and external fame. In other words, those organizations which pay due attention to boost quality of services can attain noticeable successes both in terms of internal culture and external fame in such a way that imitating them by rival companies is a hard task. Therefore, today, role of those individuals, who take services' management training into consideration, is of paramount importance in compilation and promotion of this science. We should bear in mind that any type of improvement and progress at banks is carried by committed manpower. Hence, competent manpower plays a leading role in success of banks particularly. As a matter of fact,