DOI: 10.24843/JH.2019.v23.i01.p08 p-ISSN: 2528-5076, e-ISSN: 2302-920X Jurnal Humanis, Fakultas Ilmu Budaya Unud Vol 23.1 Pebruari 2019: 43-50 43 Verbal and Non-Verbal Signs of “Moana Movie Poster Putu Andhika Dhananjaya 1* , I Ketut Wandia 2 , Sang Ayu Isnu Maharani 3 [123] English Department - Faculty of Arts - Udayana University [dhikadhananjaya@gmail.com] 1 [wandia57@yahoo.com.au] 2 [isnu.maharani@yahoo.com] 3 *Corresponding Author Abstract The study is entitled Verbal and Non-Verbal Signs of “Moana” Movie Posters. This study focused on the analysis of verbal and non-verbal signs of “Moana” movie poster and the meaning of those signs. It was aimed at identifying the verbal and non-verbal signs found in “Moana” movie posters. It was also aimed at explaining the meaning of verbal and non-verbal signs in those movie posters. The data of this study were taken from the websites namely www.impawards.com. The data were collected using the documentation method. Then, the collected data were qualitatively and descriptively analyzed based on the theories applied in this study, namely the theories of semiotics proposed by Saussure, theory of verbal and non-verbal signs proposed by Dyer, and supported with the theory of color terms proposed by Wierzbicka, and theory of color meaning proposed by Eisman. The result of analysis shows that “Moana” movie posters have verbal and non-verbal signs. The verbal signs are “Disney”, “Moana”, “Sing with Moana!”, “Sing-Along”, “Special Sing-Along Engagement”, “January 27 th in Select Theatres Nationwide”, “Soundtrack Available Now”, “From the Creators of Zootopia and Frozen”, “November 23”, “In 3D and Real D 3D”, “The Ocean is Calling”, Dwayne Johnson as Maui”, and “Auli’i Cravalho as Moana”. Those verbal signs provide the information about the title, release date, movie quality, the information of actor and actress as voices over, the information about the soundtrack of the movie, as well as company and creator that produced the movie. Then, the non- verbal signs consist of shape, appearance, manner activity, background, and color. Keywords: Verbal Sign, Non-Verbal Sign, Movie Poster. Abstrak Judul penelitian ini adalah Verbal and Non-Verbal Signs of “Moana” Movie Posters. Penelitian ini difokuskan pada analisis tanda-tanda verbal dan non-verbal dari poster- poster film “Moana”, dan makna dari tanda-tanda tersebut. Penelitian ini bertujuan untuk mengidentifikasi tanda-tanda verbal dan non-verbal yang ditemukan pada poster- poster film “Moana”. Penelitian ini juga bertujuan untuk menjelaskan makna dari tanda-tanda verbal dan non-verbal di dalam poster-poster film tersebut. Data dari penelitian ini diambil dari websites yang bernama www.impawards.com. Data tersebut dikumpulkan dengan menggunakan metode dokumentasi. Kemudian, data yang dikumpulkan secara kualitatif dan deskriftif dianalisis berdasarkan teori-teori yang diterapkan pada penelitian ini, yaitu teori-teori semiotics yang dikemukakan oleh Saussure, teori tanda-tanda verbal dan non-verbal yang dikemukakan oleh Dyer, dan didikung dengan teori tentang istilah-istilah warna yang dikemukakan oleh Wierzbicka,