This study develops three alternative models of acade-
mic library Web site usage based on the Technology
Acceptance Model (TAM). The three alternative models
depict relationships among various intrinsic and extrin-
sic determinant factors of an academic library’s Web site
usage. The four factors included in the models are per-
ceived ease-of-use, perceived usefulness, service func-
tionality, and task functionality. These four factors are
hypothesized to affect directly or indirectly both factors of
satisfaction and intention-to-use. LISREL analysis using
survey data shows that the best-fit model is the “Dual
Mediation Impact” Model. Research and managerial impli-
cations for the academic library are discussed. Future re-
search directions and limitations also are provided.
Introduction
Information technology (IT) is radically changing the face
of academic libraries, their organizational structures, and
the manner in which they deliver services to their users. Since
academic libraries are being asked to provide greater services
with less resources, they are implementing use of Web-based
services (Jankowska, 2004). These new services and features
are influencing the perception of the user’s overall evaluation
of academic libraries. Traditionally, the evaluation of acade-
mic libraries was performed primarily by assessing the extent
of the physical library use and the user satisfaction with the
academic library’s printed collection (Cotta-Schonberg &
Line, 1994; Nicholson, 2004). With the increased use of Web-
based services and features, the overall evaluation of the aca-
demic library must now include not only the use of the
physical facility and printed collection but also online usage
and electronic resources (Shi & Levy, 2005). Recent efforts
to assess library use and user satisfaction have involved the
use of the LibQUAL+ instrument. The LibQUAL+ instru-
ment includes various measures related to the use of elec-
tronic access to materials, Web site usage, and electronic
information access tools (Cook, Heath, Thompson, &
Thompson, 2001; Heinrichs, Sharkey, & Lim, 2005).
Previous research including LibQUAL+ studies put little
emphasis on the relative importance and role played by library
Web sites and their antecedents. Although there has been in-
creased attention in understanding the value and mechanism of
Web-based library services and electronic resources, more re-
search is needed to assess their impact on the evaluation of aca-
demic libraries. Previous research in the information services
and the e-business field has assessed motivational factors asso-
ciated with information-seeking behavior (Weiler, 2005), Web
site usage (Mack, Manoff, Miller, & Smith, 2004), task func-
tionality (Teo, 2001), and service functionality (Collier & Bi-
enstock, 2006; Kelley & Orr, 2003). In addition, research
studies have focused on the individual’s motivational factors,
other determining factors of the Internet (Teo, Lim, & Lai,
1999), and/or general success factors of Web sites (Liu &
Arnett, 2000; Wulf, Schillewaert, & Muylle, 2006). Well es-
tablished in the literature is the fact that an individual’s behav-
ior is determined by both intrinsic and extrinsic motivational
factors (Atkinson & Kydd, 1997). The intrinsic motivation fo-
cuses on the person’s inherent satisfaction from an activity for
the sole reason of performing the activity or task. The extrinsic
motivation focuses on the person’s achievement of a defined
goal or objective; the performance of the activity or task is such
that the completion in achieving the defined outcomes is dis-
tinct from the task or activity (Atkinson & Kydd, 1997; Davis,
Bagozzi, & Warshaw, 1992; Venkatesh, 1999).
The pioneering work of Davis (1986, 1989) initiated a
new stream of research that investigates the determining
factors of IT, including the use of the Internet and library Web
sites. He assessed the determining factors of IT adoption and
JOURNAL OF THE AMERICAN SOCIETY FOR INFORMATION SCIENCE AND TECHNOLOGY, 58(14):2325–2334, 2007
Determining Factors of Academic Library
Web Site Usage
John H. Heinrichs
Wayne State University, 106 Kresge Library, Detroit, MI 48202. E-mail: ai2824@wayne.edu
Kee-Sook Lim, Jeen-Su Lim
University of Toledo, 2801 W. Bancroft, Toledo, OH 43606. E-mail: {klim2, jlim}@utnet.utoledo.edu
Melissa Allen Spangenberg
Wayne State University, 106 Kresge Library, Detroit, MI 48202. E-mail: at5115@gmail.com
Received July 5, 2006; revised January 22, 2007, June 25, 2007; accepted
June 25, 2007
© 2007 Wiley Periodicals, Inc.
•
Published online 26 October 2007 in Wiley
InterScience (www.interscience.wiley.com). DOI: 10.1002/asi.20710