SEAS (Sustainable Environment Agricultural Science) http://ejournal.warmadewa.ac.id/index.php/seas Volume 5, Number 2, October 2021, Pages:163~172 http://dx.doi.org/10.22225/seas.5.2.4028.163-172 Sustainable Environment Agricultural Science (SEAS)© All Right Reserved Page 163 E-ISSN 2614-0934 Marketing Channels and Margin of Coconut Palm Sugar in The Srikandi Women’s Cooperative in Purworejo, Central Java, Indonesia Nurlaila Fatmawati 1 , Aulia Rahmawati 2 1 Agrotechnology Department, Ma’arif Nahdlatul Ulama University (UMNU) Kebumen, Indonesia 2 Agrotechnology Department, Ma’arif Nahdlatul Ulama University (UMNU) Kebumen, Indonesia Coresponding author. e-mail: fatmawati.nurlaila95@gmail.com Abstract Coconut palm sugar is one of the sweetener ingredients that are familiar in the society. The advantages of Coconut palm sugar in terms of nutrition have enthusiasts to foreign countries. This good market opportunity is utilized by the Srikandi Women's Cooperative to expand the reach of consumers. Coconut palm sugar Srikandi could reach the market in accordance with organic certificates that were Europe, America, Australia and Sri Lanka. This study aims to identify the marketing channels, marketing margins, farmer's share and the analysis of profit-to-cost ratios. The type of research used by the survey method. The research location was chosen by probability sampling method, The type of probability sampling selected is stratified random sampling which is disproportionate that this technique is used to determine the number of samples when the sample population of the region is less proportional that was in Loano District and Kaligesing District, Purworejo Regency as an object and coconut palm sugar tapper who is a member of Srikandi Women's Cooperative as the subject. The most efficient marketing channel research resulted with a marketing margin value of Rp. 15,000 / kg, farmer's share value of 53.13% on the channel III and the value of profit and cost ratio of 11.57 are found on the channel I. Keywords: coconut palm sugar, marketing channels, marketing margins, farmer's share, the analysis of profit- to-cost ratios 1. Introduction Purworejo has quite a lot of plantation potential. Coconut becomes the largest plantation crop commodity and the most production. In addition, coconut is also one of the leading commodities in Purworejo [1]. Based on data from the Purworejo Regency marine food and fisheries agriculture office in 2018-2019, coconut has an area of 24,411.94 Ha (2018) and 24,667.23 Ha (2019) as well as production of 43,718.21 tons (2018) and 12,747.66 tons (2019) [2]. Coconut (Cocos nucivera L.) is a plantation plant of the palmae family that almost all parts can be utilized. The coconut tree is called the tree of life because every part of it is economically valuable. [3]. In addition to producing fruit that can be processed into various products of economic value, another product that is no less important than coconut is nira. Nira is obtained by tapping bunches of flowers [4]. This wiretap is marked with yellow fruit [5]. Fresh nira takes a quick time to changed (fermented) when in the open air. Additional ingredients are needed that serve to maintain the freshness of coconut nira in order to maintain its quality. Nira can be processed into coconut sugar and is produced in Purworejo Regency [6]. One of the additional ingredients that are usually used by sugar palm craftsmen (crystal sugar) is to mix nira with laru made from mangosteen peel and betel lime. If the nira is damaged, then the process of making sugar palm becomes disturbed, where the color of nira becomes yellowish and the resulting sugar cannot crystallize and easily absorb water [7].