The influence of media literacy in the message of diversity of earth conservation on the knowledge of Indonesian society K. Y.S. Putri 1 , Adamu Abbas Adamu 2 . And Saparuddin Mukhtar 3 1 Communication Department, Social Faculty, Universitas Negeri Jakarta, Jakarta, Indonesia 2 Department of Marketing, Faculty of Business,Curtin University Malaysia , Kuala Lumpur, Malaysia 3 Management Department, Economic faculty, Universitas Negeri Jakarta, Jakarta, Indonesia *Corresponding author: (kinkinsubarsa@unj.ac.id) Abstract. Abstract. New media gives color to human life. The messages in the new media are very helpful and some even have a negative impact on humans. The formulation of the problem of this research is how to use media literacy in the message of diversity in earth conservation? The main objective of this research is to analyze the effect of the use of new media literacy in the message of diversity in the conservation of the earth to the knowledge of new media users. The concept used in this research is media literacy and human knowledge. Media literacy is a human ability to use new media in terms of insight, processing messages, analyzing messages and evaluating messages. Message. The research method used is quantitative with respondents consisting of large cities Serang, Depok, Makassar, Bandung, Medan and Jakarta. Reflective descriptive research is positive in both indicator variables. The influence of these two variables is positive and has a strong influence on user knowledge. Research suggestions are that all messages in new media should directly use sentences and images that are understood by users. Keywords: biodiversity conservation, media literacy, and new media 1. Background Ministry of Environment and Forestry (KLHK), Saturday, April 27, 2019. Taking a decision or policy in the field of environment and forestry, is very closely related to the availability of data, so that visualization and digitalization in data presentation is needed, so that its utilization is more optimal. May this be the main message from the Head of the Data and Information Center, Mahfudz, when opening the Technical Guidance for Data and Information Management in Bogor, some time ago.