The relationship between perceived quality and divulgation strategies of products in the electronic marketplace João Costa a,* and Milton Horn b a Graphic Design Post-Graduate Program / Center of Communication and Expression/Centro de Comunidação e Expressão – CCE / Universidade Federal de Santa Catarina – UFSC / Florianópolis, SC Brasi b Graphic Design Post-Graduate Program / Center of Communication and Expression/Centro de Comunidação e Expressão – CCE / Universidade Federal de Santa Catarina – UFSC / Florianópolis, SC Brasi Abstract. This article introduces concepts regarding management design, the electronic marketplace and recommendation sys- tems, as well as uses a revised bibliography proposing the relationship between applied management design strategies and recommendation products identified through Cazella [6] and the different types of perceived quality developped by Michalos and Schwartz. Keywords: Management design; e-Commerce; Recommendation systems; Informatic Ergonomics * Author e-mail: joao@joaocosta.com Work 41 (2012) 5778-5780 DOI: 10.3233/WOR-2012-0949-5778 IOS Press 1051-9815/12/$27.50 © 2012 – IOS Press and the authors. All rights reserved 5778