Volume 6 Issue 26 (December 2021) PP. 242-252 DOI 10/35631/JTHEM.626022 Copyright © GLOBAL ACADEMIC EXCELLENCE (M) SDN BHD - All rights reserved 242 JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM) www.jthem.com CHOICE OF TRANSPORTATION MODE – A THEORETICAL STUDY Nabihah Kamarudin 1* , Gobi Krishna Sinniah 2 1 Department of Urban and Regional Planning, Universiti Teknologi Malaysia, Malaysia Email: nabihahkmrd@gmail.com 2 Department of Urban and Regional Planning, Universiti Teknologi Malaysia, Malaysia Email: sgobi@utm.my * Corresponding Author Article Info: Abstract: Article history: Received date: 01.10.2021 Revised date: 01.11.2021 Accepted date: 15.11.2021 Published date: 01.12.2021 To cite this document: Kamarudin, N., & Sinniah, G. K. (2021). Choice Of Transportation Mode – A Theoretical Study. Journal of Tourism Hospitality and Environment Management, 6 (26), 242-252. DOI: 10.35631/JTHEM.626022. This work is licensed under CC BY 4.0 Inefficient public transport is considered a normal problem in any city or country. The motivations of transportation users determine their choice of transportation mode. This paper is aimed to identify the reasons behind the choice of transportation mode among daily commuters. Specifically, this paper observes the quality of public transport offered towards the users and how it affects their decision on the transportation mode. To understand their motivations, a literature review study has been conducted to interpret their preferences on the quality of public transport. The result shows the indicators that can be measured in the quality of public transport. Several past kinds of research have discussed the measures in solving issues related to public transport to encourage people to use the service given. Keywords: Factors, Transportation, Passengers, Users, Commuters Introduction Public transport is an infrastructure that is provided to facilitate users in mobility. Buses, trains, ferries and airlines are examples of public transport.