This work is licensed under a Creative Commons Attribution-NonCommercial- Share Alike 4.0 International License. https://creativecommons.org/licenses/by-nc-sa/4.0/ Track 3.d Introduction: How does design express value? TORE Kristensen a ; HANDS David b ; CLEMENT Jesper a ; DICKSON Thomas a ; GABRIELSEN Gorm a ; JOO Jaewoo c and MÜNSTER Mia a a Copenhagen Business School, Denmark b Lancaster University, United Kingdom c Kookmin University, Korea doi: 10.33114/adim.2019.3d A general view, often presented in a political context, suggests investment in design may create societal benefits, like economic growth, employment, competitiveness, and convenience. Conducted at a general level with aggregate variables, such measurements provide very limited insights and can even be misleading. A different approach takes a particular view of a designed artefact, object, system or service. Addressing the benefactors, users and consumers, we may be able to reach an individual value, which in turn may be aggregated to assess a market, KPI or similar. How does design express value? And how can we measure the value? To design is to create value for somebody. However, the value depends on who judges it and their and their personal values. According to John Heskett; “Design, stripped to its essence, can be defined as the human capacity to shape and make our environment in ways without precedent in nature that serves our needs and gives meaning to our lives”. (Heskett, 2005). This suggests that artefacts, objects, systems and services, which are available to us, may influence and serve us in different ways depending on our position within a particular environment. Any artefact may affect our physical well-being. This reflects preferences and other values may essentially be emotions and feelings. The four presentations represent a comprehensive view on how design create value, ranging from the more conceptual issues to the applications and applied situations where design is valuable. Design capabilities for the evolution of value creation by Nicola Morelli, Amalia de Götzen, Luca Simeone Aalborg University, Denmark deals with the fundamentals of design as creation of value: The process of value creation is not an exclusive preserve of designers, but the result of a diffuse problem solving capability. The creation of new value connected to the concept of innovation and can happen in different logical contexts, from limited and confined contexts (niches) to consolidated structures (regimes) and to wider sociotechnical contexts (landscapes). In all those contexts, design has a different role and whoever designs use different capabilities and tools. Furthermore, design capabilities are useful when aligning value creation and change in different levels, thus contributing to understand the relationships between small-scale interactions and wider scale transformation of sociotechnical landscapes. This paper proposes a framework to understand the contribution of design to the value creation process at the three levels, focusing on design capabilities and tools to work across different logical contexts. Voorberg, van Buuren & Brinkman locate design thinking in connection with public services: