Business Management and Strategy ISSN 2157-6068 2017, Vol. 8, No. 1 www.macrothink.org/bms 39 Studying the Factors Affecting Consumers Complicity with Counterfeit Products Aidin Bavar (Corresponding author) Department of Business Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran Tel: 98-912-526-4200 E-mail: AidinBavar@gmail.com Hamid Tahmasebifard Department of Business Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran Tel: 98-912-304-5548 E-mail: Ham.tahmasebifard.mng@iauctb.ac.ir Bahram Kheiry Department of Business Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran Tel: 98-912-359-6803 E-mail: bahramkheiri@gmail.com Received: Jan. 25, 2017 Accepted: Jan. 30, 2016 Published: May 15, 2017 doi:10.5296/bms.v8i1.10648 URL: https://doi.org/10.5296/bms.v8i1.10648 Abstract Manufacturing and using counterfeit products has seriously damaged industries worldwide. Consciously complicity of consumers in buying these products is an interesting issue which on the light of its impression on economies and operation continuity of businesses, necessitates more investigation. Thus, thus study aims for investigating factors affecting consumer complicity in buying and consuming counterfeits. To this end, a questionnaire survey of students in management universities was conducted using random simple sampling. 385 questionnaires received and analyzed through descriptive statistics and structural