International Journal of Academic Research in Accounting, Finance and Management Sciences
Vol. 6, No.3, July 2016, pp. 1–9
E-ISSN: 2225-8329, P-ISSN: 2308-0337
© 2016 HRMARS
www.hrmars.com
Determinants of Employee Engagement in Hotel Industry in Malaysia.
A Theoretical Model
Siti Subaryani Binti ZAINOL
1
Suhaili binti Mohd HUSSIN
2
Maisarah Syazwani binti OTHMAN
3
1,2,3,
Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Perak Campus, 31900, Kampar, Perak D.R.,
Malaysia,
1
E-mail: subaryani@utar.edu.my,
2
E-mail: suhaili@utar.edu.my,
3
E-mail: maisarah@utar.edu.my
Abstract
The purpose of this paper is to examine the factors that influence the employee engagement in hotel
industry in Malaysia. Four independent variables have been identified as the factors that are going to be
tested in this research which are training and development, internal communication, rewards, and
leadership. Effective and good employee engagement programs contribute to increase commitments,
motivation, morale and innovation. Therefore, the ultimate improvements on performance and profitability
of an organization and it can help all the organization to build their employee engagement among
employees. This study was targeted to employees who currently work at hotel industry in Malaysia as this
industry has been recognized as a potential prospect in the growth of the service industry in Malaysia.
Theory of Social Exchange Theory (SET) has been chosen as underlined theory in this research.
Key words
Employee engagement, training and development, internal communication, reward, leadership, Malaysia
DOI: 10.6007/IJARAFMS/v6-i3/2146 URL: http://dx.doi.org/10.6007/IJARAFMS/v6-i3/2146
1. Introduction
Employee engagement is defined as the positive attitude held by employees or their commitment
and involvement level towards the organization and its value (Sharmila, 2013). According to Karatepe and
Olugbade (2009), engaged employees are more likely to remain with its current organization. Besides, a
high level of employee engagement enables hotel employers to attract new talent in the labor market
(Basbous, 2011; Wildermuth and Pauken., 2008; Gruman and Saks, 2011; Kong, 2012; Wheeler, 2012).
Research done by Awang, Ishak, Radzi and Taha (2008), one of the most popular industries in
Malaysia is hotel industry and it comprises different hotel ratings. Hotel ratings are often used to categorize
each hotel’s rating according to their quality, cleanliness, and services provided (Rhee and Yang, 2015).
Based on the statistics from Tourism Malaysia (2008), there is increasing numbers of tourists’ arrival and
newly opened hotels which offering more rooms in Malaysia (refer table 1). Hence, the hotel industry in
Malaysia grows rapidly consistent with its tourism industry. According to Abdullah, Abdul Karim, Abdul
Patah, Zahari, Nair and Jusoff (2009), they mentioned potential prospect in the growth of the service
industry in Malaysia was hotel industry. Yet, there were high turnover rates of employees who worked in
the hotel industry because the growth of hotel industry is being impeded. Supported by Armstrong (2009),
he mentioned that effective and good employee engagement programs contribute increasing of
commitments, motivation, morale and innovation with the ultimate improvement on performance and
profitability of an organization. This research will focus on determining the key factors that affect employee
engagement in hotel industry.
Table 1.Tourist arrivals, supply of hotels and supply of room
Year Tourists Arrival Hotels Rooms
2010 24, 577, 196 2367 168, 497
2011 24, 714, 324 2707 193, 340
2012 25, 032, 708 2724 195, 445
2013 25, 715, 460 3094 209, 527
2014 27, 437, 315 4072 262, 021
Source: Tourism Malaysia