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International Journal of Engineering & Technology, 7 (2.29) (2018) 182-189 International Journal of Engineering & Technology Website: www.sciencepubco.com/index.php/IJET Research paper Dimensions of the Javanese culture and the role of Parents in instilling values in creative industry entrepreneurship Agus Hermawan 1* , Mohammad Arief 2 , Wening Patmi Rahayu 3 * 1,2,3 Senior lecturer at Economics Faculty, Universitas Negeri Malang *Corresponding author E-mail: agus.hermawan.fe@um.ac.id Abstract This paper reveals how the sources of Javanese culture, which has been instilled by parents of children as the new generation of the suc- cessor to the family business, can act as values of sources of inspiration which shapes the behavior of entrepreneurship in the creative industry. Entrepreneurship in family businesses uses these Javanese values as the standards of the family's belief, which makes the prin- ciples as an identity that guides them in entrepreneurship and creates a way of life in the running entrepreneurialism. The method used in this research is a social constructionist, narrative and interpretive. The narrative-based research approach is done through data collection with depth interview, and non-participatory observation as well as analysis of the theme that create the methodological foundation. The ideas emerged and developed from in narrative face-to-face that became a proposition of research findings. Findings clearly indicate the relationship between Javanese cultures which is owned by parents has been the values that are believed by the second generation and this has motivated their behavior entrepreneurship, and impact the learning element of entrepreneurship, as well as orientation in entrepre- neurship. The internalization of the values of Javanese culture Bapakisme (paternalism) and Rukun (harmony) have motivated the behavior of entrepreneurship when running a business relationship. Javanese cultural values implemented in the form of obedience to parents, keeping harmony, learning competitors, watching of God, sincere, assertive, fortune flows, trust, motivating, cultivation of religious values, and independent values. The research provides new insights into the culture of entrepreneurship at the local level and links the insights to the cultivation of cultural values in entrepreneurship, which is realized in everyday behavior. The construct built provides the possibility of new learning materials for the perpetrators of entrepreneurs in Indonesia, where 47% of the population of Indonesia is Javanese ethnicity. Keywords: Javanese culture; cultural and entrepreneurial values; entrepreneurial learning; family business 1. Introduction The field of study of this research is family business management where business owners are engaged in an intense communication with the family and social environment in the form of the planting of Javanese cultural values in business. The transformation of Javanese cultural values is a form of informal entrepreneurial education given by parents for the next generation of children. The strong dominance of parents in Javanese culture is a concept that characterizes the business culture of the Javanese people (1). Fam- ily business owner is always emotionally involved in instilling the business culture to the next generation. (2) indicate that only 30% of family businesses are successful until the second generation and 10% until the third generation. (3, 4)) prove the influence of na- tional culture on entrepreneurial characteristics. The research ap- proach by (5) also focuses on the evidence that national culture has an impact on aggregate entrepreneurial behavior. On the cul- tural linkages and entrepreneurship, entrepreneurship is a major driver in developing the economy although a developing econo- my's culture may be an inhibitor (6). The history of research that analyses the relationship between cultures with different concepts, in addition to entrepreneurship in different countries and cross- country comparisons have been conducted (4, 7). Research on Javanese cultural transformation in the family business focusing on the next generation is very noteworthy to be analyzed. The philosophy of Javanese culture that is full of moral values are taught between generations heritage value and is a mystery wheth- er they are the ideal inspiration for the next generation of family business owners or not. It plays an important role in shaping the way people see the world, influences the direction to moral con- duct, as well as impacts the behavior in maintaining social order and business (7). Entrepreneurial learning will happen intentional- ly or unintentionally, where people are naturally inclined to imi- tate, explore, take and internalize the social role, knowledge, skill and practice that end up in the planting of the cultural values in it. This study goes further to delineate a number of specific differ- ences in Javanese culture values in business. Using Java’s charac- teristics of paternalism and harmonious culture, this research tries to describe the relationship between cultural values instilled by parents with the perception of the behavior of the second genera- tion of the family business when Javanese culture is applied in the relationship with parents, competitors, employees and the Lord. The transformation of cultural values in entrepreneurship is not being separated from the role of parents and the environment as the role model for the children. The family company examined is creative industries based, locat- ed in a small district East Java, Magetan, the border of Central Java. The residents are still using the Java language as the primary communication tool. There are several other reasons that deter- mine the research subject. First, the 3 research subjects are young (30-40 years), who continued the effort their parents, where they