http://jam.sagepub.com/ Marketing Science Journal of the Academy of http://jam.sagepub.com/content/15/4/53 The online version of this article can be found at: DOI: 10.1177/009207038701500407 1987 15: 53 Journal of the Academy of Marketing Science M. Joseph Sirgy A Social Cognition Model of Consumer Problem Recognition Published by: http://www.sagepublications.com On behalf of: Academy of Marketing Science can be found at: Journal of the Academy of Marketing Science Additional services and information for http://jam.sagepub.com/cgi/alerts Email Alerts: http://jam.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://jam.sagepub.com/content/15/4/53.refs.html Citations: What is This? - Dec 1, 1987 Version of Record >> by guest on September 7, 2012 jam.sagepub.com Downloaded from