41
A
Category: Electronic Commerce
INTRODUCTION
Just because e-commerce technologies seem like useful
tools that may assist a
do its business better, it does not necessarily follow that
these technologies will be adopted by this business. The
implementation of an e-commerce system in an SME ne-
cessitates change in the way the business operates, and so
it should be considered as an innovation and studied using
innovation theory.
how computers, information systems and communications
technologies can be used by people to improve the ways
in which they do business. As e-commerce necessarily
involves interactions of people and technology, any study
of how it is used by a small business must be considered
in a socio-technical context. Although there is no universal
consensus on what constitutes e-commerce, it must be
considered to contain elements of information systems,
computer hardware technology, business processes, com-
munications technologies, and people. The complexity of
studies in e-commerce is due, to a considerable degree, to
the interconnected parts played by human actors and by the
multitude of non-human entities involved. Small business
managers, sales people, staff involved in procurement and
warehouse operations, computers, software, Web browsers,
are only some of the many heterogeneous components of
an e-commerce system.
BACKGROUND: ADOPTION OF
E-COMMERCE BY AN SME
In this article we will argue that the decision to adopt, or not
to adopt a new technology is not a straightforward one and
has more to do with the interactions and associations of both
human and non-human actors involved in the project than with
Information systems are complex socio-technical entities,
and research into their implementation needs to take account
of this complexity, which will only be seen if it is reported
in all its “
implementation and operation of these systems needs to take
regard to both their human and non-human aspects.
One view of the adoption of an electronic commerce
innovation by a small to medium enterprise suggests that
decisions are made primarily based on perceptions, by
business managers, of the characteristics of the technology
involves consideration of the “essential” characteristics of
approach and is based upon the following elements:
characteristics of the innovation itself,
the nature of the communications channels,
the passage of time,
and the social system.
Another approach that has recently gained prominence
-
gested by previous research studies that relate to cognition
and effectiveness:
perceived usefulness and
perceived ease of use
to which are sometimes added attitude toward using tech-
nology and behavioral intention. TAM then attempts to use
these factors to explain technology adoption.
e-commerce technology to be adopted, and the perceptions,
attitudes, advantages, and problems associated with its use.
The next step would be to suggest that the adoption, or
rejection, of this technology by an SME was due largely to
these characteristics. We contend that while there may be
some validity in such an approach, it is unlikely to provide
due to inter-personal and intra-business interactions, and to
the backgrounds of the people involved.
Adoption of E-Commerce in SMEs
Arthur Tatnall
Victoria University, Australia
Stephen Burgess
Victoria University, Australia
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