New Media and Mass Communication www.iiste.org ISSN 2224-3267 (Paper) ISSN 2224-3275 (Online) DOI: 10.7176/NMMC Vol.81, 2019 82 The Digital Electronic Media Methods in Communication with the Public: BBC Website as a Model Dr. Hashim Alhamami Press and Media Department, Arab Open University P.O. Box 1339Amman. Postal code 11953, Jordan Tel: 00962-786583823, E-mail: dr.hashim69@gmail.com Abstract The study aimed to explain most of the digital electronic media methods in communication with the public on the BBC Arabic website. To achieve the objectives of the research, the qualitative descriptive method was used by content analysis and observation. The results of the research found that the design of the BBC Arabic site is easy to use because of the logic of organizing the content. There is easy access to information and news on the site. The Multimedia is one of the most important additions to the website, especially the news sites. The most important multimedia used in news sites is the process of integrating text, graphics, sound, image, links, and tools that allow the user to interact and communicate. Moreover, the BBC website contains a diversifying the content by providing multimedia that includes text, still images, video, audio, descriptive features of all images, audio and video clips. As well as, the BBC Arabic site features a distinctive style in its multimedia display by using playable files with more than one player such as Real Player, Player or Windows Media. Also, the news sites are interested in providing a variety of information materials: texts, audio clips, videos, photo albums and more. In addition to several copies of their sites in languages other than Arabic. Finally, the interactive services on the BBC News website help attract users and build a trust-based relationship between the site and its audience. The research recommended creating the appropriate climate, adequate resources, and appropriate cooperation to improve the digital electronic media methods across the Arab world as a primary for communication with the public Keywords: BBC News Website, BBC Arabic, Digital Electronic Media, Multimedia DOI: 10.7176/NMMC/81-08 Publication date:June 30 th 2019 1. Introduction Nowadays electronic media represented as an interchange of three paths of technological evolution. The first refers to the improvement of technologies bridging space. The second refers to the development of technologies for bridging time. The finally line turn on from making computations by moving limestone scree on board (the origin of the verb calculate), utilizing the abacus and mechanical calculators to the digital computer. The final interchange of these three lines to digital Information and Communication Technology (ICT) formed a new form of media utilize to communicate, describe by the potential to transfer information at almost zero cost by space and time. (Coroama et al., 2015). Moreover, interchange explained a key analytical idea in realization the reinvention of media organizations as multimedia. Since the 1980s, this idea of interchange has been associated with the key part that technology has always played in media growth, an influence concerning to digitalization and the World Wide Web in the last few decades. Digitalization has pliable media content to multiply and flow faster, minimizing the importance of the transmission source and medium. Further, Digital-based systems have also faster the internal journalistic operation for content sharing and creation − collecting, archiving and editing. For its part, the development of the web in the middle 1990s represented a new media platform with further benefits for content distribution − cost-effectiveness, ubiquity, constant updating, connecting, multiple media gathering, unlimited publishing space and interactivity (Larrondo, 2014). From other and, the media is part of the communication process, an activity that is achieved to achieve certain goals and uses the means of mass communication. Knowledge to individuals and groups in order to influence their minds, feelings, and activities. The Internet is a new communication medium for the media. It is a hybrid communications technology that has more than one communication style: personal, collective and public, with no clear boundaries separating these forms. The network is one of the most popular uses of the Internet and uses the network news transfer protocol (NNTP), which regulates the way the distribution of news articles and retrieved