Proposal of Workshop on Business Case Studies Using Narrative Approach with MANGA Texts Hideo Yamamoto Chuo Graduate School of Strategic Management, Chuo University yamamoto@tamacc.chuo-u.ac.jp Akiko Orita , Chuo Graduate School of Strategic Management, Chuo University ako@tamacc.chuo-u.ac.jp Takao Terano Interdisciplinary Graduate School of Science and Engineering, Tokyo Institute of Technology terano@dis.titech.ac.jp 1. Topic, Theme and Goals MANGA texts have become new story entertainment media, and they also have potentials for new medium for those with different cultures on communication, education and understandings of complex situations of business situations. In order to enrich business education, we are developing business cases with MANGA textbooks. In the educational field for professionals, one of the most important goals for such classes is to acquire how to integrate their knowledge and experience when students face with a serious situation. So that what is really needed in the classroom is to learn how to make decision in any situations, based on both tacit knowledge and explicit knowledge. Especially, it is difficult but important to inherit experiences of failure. Case Study and Case-Method have been adopted by MBA courses to train practical decision making. We focused on narrative approach to simulate actual situations. To make the narrative story more effective for teaching, we adopted “MANGA”, Japanese term stands for comic or cartoon. Our former trials showed that MANGA has potential to express complex contexts without explicit description so that it MANGA is effective for arousing awareness[1][2]. The objectives of the proposed workshop are 1) to introduce our idea and method to educate and entertain students with interests in various business situations, 2) to let them experience our MANGA cases, 3) to explore the availability of the new media or tools for professional education in the area. 2. Intended audience - Faculty members of CS, IT, IS and Management depts, Post graduate Students, IT IndustryTraining Dept members - Professionals wishing to teach with Case Study or Case Method