C. Stephanidis and M. Antona (Eds.): UAHCI/HCII 2014, Part II, LNCS 8514, pp. 681–692, 2014. © Springer International Publishing Switzerland 2014 Tailoring Lifelong Cultural Experiences Jacqueline Floch 1 , Shanshan Jiang 1 , Maria Eugenia Beltrán 2 , Eurydice Georganteli 3 , Ioanna N. Koukouni 3 , Belén Prados 4 , Lucia María Pérez 4 , María del Mar Villafranca 4 , Silvia de los Ríos 5 , María F. Cabrera-Umpiérrez 5 , and María T. Arredondo 5 1 SINTEF ICT, N-7465 Trondheim, Norway {jacqueline.floch,shanshan.jiang}@sintef.no 2 INMARK Estudios y Estrategias, Spain xenia.beltran@grupoinmark.com 3 University of Birmingham, United Kingdom {e.georganteli,i.koukounis}@bham.ac.uk 4 Patronato de la Alhambra y Generalife, Spain belenprados@wonderbrand.es, {luciam.perez,mariamar.villafranca}@juntadeandalucia.es 5 Life Supporting Technologies, Universidad Politécnica de Madrid, Spain {srios,chiqui,mta}@lst.tfo.upm.es Abstract. ICT-based personalization in cultural heritage has been an important topic of research during the last twenty years. Personalization is used as a means to enhance the visitors’ experience of a cultural site. Little consideration has however been set on lifelong cultural experiences, i.e. engaging the public in culture beyond the visit of a single site and bridging multiple sites. Cultural sites differ leading to a diversity of needs that should be taken into account through a personalization approach. This paper presents a set of scenarios tai- lored to suit the needs of three different Cultural Heritage sites in different EU countries. These scenarios have been developed within the EU funded project TAG CLOUD that aims at leveraging existing technologies to support realistic lifelong engagement experiences with cultural heritage through personalized content and interaction. 1 Introduction Despite a rich European cultural heritage and the deployment of novel exhibition ap- proaches and tools in museums and cultural institutions, the public engagement in cul- tural heritage remains low. According to recent statistics, 55% of the European popula- tion did not visit any cultural site in 2010 [1]. The EU funded project TAG CLOUD addresses the challenge of engaging a global audience with cultural heritage. To that aim, the project devises a set of applications built upon a personalization framework. The approach will enable the support of multiple forms of interaction with culture in multiple cultural sites. Personalization is thus envisaged at two levels: both contents and interactions can be adapted to individual user profiles. We use the term “interaction” in a broad sense to depict different dissemination goals, e.g. storytelling and gamification,